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By Jeff Cowan In Fixed Operation

Jeff Cowan’s Protalk: Revolutionizing Automotive Service Training

By Jeff Cowan In Dealership Training

The Forgotten Rules of Writing Automotive Service: Las Vegas – Two-Day Workshop

By Jeff Cowan In Dealership Training

Jeff Cowan’s Book: What I’ve Learned from Attending Over 40 Indy 500s Wins Awards

How to Recruit and Retain Great Service Advisors

Dealership Training Express Service Training Recruiting

How to Recruit and Retain Great Service Advisors in a Competitive Market

The talent shortage in fixed operations isn't new — but it's getting harder to ignore.…

Jeff CowanFebruary 27, 2026

How to sell maintenance

BDC Dealership Training Express Service Training Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How to Sell Maintenance to Customers Who “Just Want an Oil Change”

The oil change customer is the most common customer on the service drive — and…

Jeff CowanFebruary 3, 2026

Setting goals as a service advisor

Service Advisor Training Tips & Tricks

How to Set and Hit a Personal Sales Goal as a Service Advisor

Most service advisors have a vague sense of what they want to earn. Far fewer…

Jeff CowanJanuary 23, 2026

Using text messages in customer service

BDC Express Service Training Fixed Operation Service Advisor Training Tips & Tricks

How to Use Text and Digital Communication to Improve the Service Experience

The phone call that goes to voicemail. The customer who doesn't check their email until…

Jeff CowanJanuary 9, 2026