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Las Vegas. Two Days.

One Workshop That Can Change Your Service Drive.

Jeff Cowan’s exclusive 2-day workshop is coming September 16th and 17th.

What You'll Learn

Proven Strategies You Can Apply the Moment You Return to Your Dealership

Ready for Vegas?

Reserve My Workshop Seat →

1

Increase Customer-Paid Hours Per Repair Order

Learn how top-performing service advisors consistently uncover additional maintenance and repair opportunities without sounding pushy or sales-focused.
2

Improve Customer Retention Above 85%

Learn the proven retention systems and follow-up strategies that create loyal customers who return for future service.
3

Learn How to Earn Perfect Survey Scores

Discover the key moments that influence survey results and the exact behaviors that consistently generate five-star experiences and perfect CSI scores.
4

Eliminate Heat Cases

Learn how to recognize potential issues early, defuse tense situations professionally, and handle customer concerns in a way that builds trust instead of conflict.
5

Master Stronger Service Advisor Communication

Learn proven techniques for asking better questions, presenting recommendations clearly, overcoming objections naturally, and helping customers feel confident saying "yes."
6

Bring Proven Word Tracks Back to Your Dealership

Jeff will share communication frameworks that have helped service advisors across North America increase sales, improve CSI scores, and build stronger customer relationships.
Who This Is For

Built for the People Who Drive Fixed Ops Results

  • Service Advisors
  • Service Managers
  • Anyone responsible for service drive performance

  • Dealership Owners
  • Fixed Ops Directors
  • BDC and Customer Experience Teams

Why Jeff Cowan

Learn From One of the Most Proven Voices in Automotive Service Training

For more than three decades, Jeff Cowan has helped dealerships across North America improve performance, increase profitability, and build stronger customer relationships.

Jeff Cowan’s workshops are built on real-world service-driven experience, proven communication strategies, and customer-handling techniques that help advisors increase approvals, improve CSI, and create long-term retention.

30+

Years Training Automotive Professionals

1,000's

Dealerships Served Across North America

Reserve Your Seat!

Best Value

Go Virtual

Full Access to 6 Months of Virtual Training.

$2,999/2 Workshop Seats

Purchase now

Most Popular

Go Live

Includes Breakfast, Lunch, and Materials.

$999/seat

Purchase now

Ultimate Experience

Go Onsite

3 Days of Onsite Training with an Expert Trainer + Full Access to Virtual Training.
*Additional Fees May Apply

$9,999/3 seats

Purchase now

    Have a question or want to signup directly?

    Fill out the form below or call us at 1-800-248-2931.

    Click here to download the registration form, complete your package selection, and email it to in**@************lk.com for processing.

    • Increase customer-paid hours per repair order
    • Improve retention above 85%
    • Learn how to earn perfect survey scores
    • Eliminate heat cases
    • Master stronger service advisor communication
    • Bring proven word tracks back to your dealership