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By Jeff Cowan In Fixed Operation

Jeff Cowan’s Protalk: Revolutionizing Automotive Service Training

By Jeff Cowan In Dealership Training

The Forgotten Rules of Writing Automotive Service: Las Vegas – Two-Day Workshop

By Jeff Cowan In Dealership Training

Jeff Cowan’s Book: What I’ve Learned from Attending Over 40 Indy 500s Wins Awards

Bent nails. Making mistakes and correcting them

Sales Advisor Training Service Advisor Training Tips & Tricks

The 5 Biggest Mistakes New Service Advisors Make (And How to Fix Them Fast)

The service drive is one of the most demanding — and rewarding — roles in…

Jeff CowanOctober 27, 2025

Sales: Getting to "yes". Overcoming objections

Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How to Handle the “I Need to Think About It” Objection Without Losing the Sale

Every service advisor has heard it. The vehicle inspection is done, the estimate is presented,…

Jeff CowanOctober 14, 2025

Sales Advisor Training Tips & Tricks Videos

How Top Service Advisors Hit Record Numbers Every Month

The difference between an average service advisor and a top performer isn't luck — it's…

Jeff CowanSeptember 19, 2025

Service Advisor Training Tips & Tricks Videos

How to Build Trust With Customers Fast as a Service Advisor

Trust is the currency of the service drive. Customers who trust their advisor approve more…

Jeff CowanSeptember 12, 2025