How to Sell Maintenance to Customers Who “Just Want an Oil Change” BDCDealership TrainingExpress Service TrainingFixed OperationSales Advisor TrainingService Advisor TrainingTips & Tricks How to Sell Maintenance to Customers Who “Just Want an Oil Change” The oil change customer is the most common customer on the service drive — and…Jeff CowanFebruary 3, 2026
How to Set and Hit a Personal Sales Goal as a Service Advisor Service Advisor TrainingTips & Tricks How to Set and Hit a Personal Sales Goal as a Service Advisor Most service advisors have a vague sense of what they want to earn. Far fewer…Jeff CowanJanuary 23, 2026
How to Use Text and Digital Communication to Improve the Service Experience BDCExpress Service TrainingFixed OperationService Advisor TrainingTips & Tricks How to Use Text and Digital Communication to Improve the Service Experience The phone call that goes to voicemail. The customer who doesn't check their email until…Jeff CowanJanuary 9, 2026
The Right Way to Greet a Customer on the Service Drive Fixed OperationSales Advisor TrainingTips & Tricks The Right Way to Greet a Customer on the Service Drive Most advisors think the sale happens when they present the estimate. It doesn't. It happens…Jeff CowanDecember 29, 2025
What Your CSI Score Is Really Telling You (And What to Do About It) BDCDealership TrainingExpress Service TrainingSales Advisor TrainingService Advisor TrainingTips & Tricks What Your CSI Score Is Really Telling You (And What to Do About It) Most service advisors check their CSI score the same way they check the weather —…Jeff CowanDecember 12, 2025
Why Your Service Department Is Losing Customers to Independent Shops (And How to Win Them Back) Dealership TrainingExpress Service TrainingFixed OperationTips & Tricks Why Your Service Department Is Losing Customers to Independent Shops (And How to Win Them Back) Every dealership service department loses customers to independent shops. Some lose a handful. Some lose…Jeff CowanNovember 24, 2025
How Service Managers Can Coach Advisors Without Micromanaging Fixed OperationSales Advisor TrainingService Advisor TrainingTips & Tricks How Service Managers Can Coach Advisors Without Micromanaging There's a fine line between holding your team accountable and making them feel like they're…Jeff CowanNovember 11, 2025
The 5 Biggest Mistakes New Service Advisors Make (And How to Fix Them Fast) Sales Advisor TrainingService Advisor TrainingTips & Tricks The 5 Biggest Mistakes New Service Advisors Make (And How to Fix Them Fast) The service drive is one of the most demanding — and rewarding — roles in…Jeff CowanOctober 27, 2025
How to Handle the “I Need to Think About It” Objection Without Losing the Sale Fixed OperationSales Advisor TrainingService Advisor TrainingTips & Tricks How to Handle the “I Need to Think About It” Objection Without Losing the Sale Every service advisor has heard it. The vehicle inspection is done, the estimate is presented,…Jeff CowanOctober 14, 2025
Sales Advisor TrainingTips & TricksVideos How Top Service Advisors Hit Record Numbers Every Month The difference between an average service advisor and a top performer isn't luck — it's…Jeff CowanSeptember 19, 2025