Category: Sales Advisor Training

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BDC Dealership Training Express Service Training Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How to Sell Maintenance to Customers Who “Just Want an Oil Change”

The oil change customer is the most common customer on the service drive — and…

Jeff CowanFebruary 3, 2026

Fixed Operation Sales Advisor Training Tips & Tricks

The Right Way to Greet a Customer on the Service Drive

Most advisors think the sale happens when they present the estimate. It doesn't. It happens…

Jeff CowanDecember 29, 2025

BDC Dealership Training Express Service Training Sales Advisor Training Service Advisor Training Tips & Tricks

What Your CSI Score Is Really Telling You (And What to Do About It)

Most service advisors check their CSI score the same way they check the weather —…

Jeff CowanDecember 12, 2025

Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How Service Managers Can Coach Advisors Without Micromanaging

There's a fine line between holding your team accountable and making them feel like they're…

Jeff CowanNovember 11, 2025

Bent nails. Making mistakes and correcting them

Sales Advisor Training Service Advisor Training Tips & Tricks

The 5 Biggest Mistakes New Service Advisors Make (And How to Fix Them Fast)

The service drive is one of the most demanding — and rewarding — roles in…

Jeff CowanOctober 27, 2025

Sales: Getting to "yes". Overcoming objections

Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How to Handle the “I Need to Think About It” Objection Without Losing the Sale

Every service advisor has heard it. The vehicle inspection is done, the estimate is presented,…

Jeff CowanOctober 14, 2025

Sales Advisor Training Tips & Tricks Videos

How Top Service Advisors Hit Record Numbers Every Month

The difference between an average service advisor and a top performer isn't luck — it's…

Jeff CowanSeptember 19, 2025

BDC Dealership Training Fixed Operation Sales Advisor Training Tips & Tricks

Transform Your Dealership’s Performance with Professional BDC Training

In today's competitive automotive landscape, a well-trained Business Development Center (BDC) can be the difference…

Jeff CowanSeptember 8, 2025

Write Service and Write Your Own Paycheck - Jeff Cowan's Book

BDC Dealership Training Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

Transform Your Automotive Career with Jeff Cowan’s Essential Pro Talk Training Books

In the competitive world of automotive service, knowledge is power, and the right training materials…

Jeff CowanJune 11, 2025

Dealership Training Fixed Operation Fun Sales Advisor Training Service Advisor Training Tips & Tricks

The Benefits of Online Training Workshops: Revolutionary Learning for Service Managers in the Digital Age

The automotive service industry has undergone a dramatic transformation in recent years, and professional development…

Jeff CowanApril 30, 2025

Learn to Take Advantage of Your Opportunities

Sales Advisor Training