Category: BDC | Jeff Cowan’s Pro Talk

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How to sell maintenance

BDC Dealership Training Express Service Training Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How to Sell Maintenance to Customers Who “Just Want an Oil Change”

The oil change customer is the most common customer on the service drive — and…

Jeff CowanFebruary 3, 2026

Using text messages in customer service

BDC Express Service Training Fixed Operation Service Advisor Training Tips & Tricks

How to Use Text and Digital Communication to Improve the Service Experience

The phone call that goes to voicemail. The customer who doesn't check their email until…

Jeff CowanJanuary 9, 2026

CSI score sheet

BDC Dealership Training Express Service Training Sales Advisor Training Service Advisor Training Tips & Tricks

What Your CSI Score Is Really Telling You (And What to Do About It)

Most service advisors check their CSI score the same way they check the weather —…

Jeff CowanDecember 12, 2025

Jeff Cowan BDC Training

BDC Dealership Training Fixed Operation Sales Advisor Training Tips & Tricks

Transform Your Dealership’s Performance with Professional BDC Training

In today's competitive automotive landscape, a well-trained Business Development Center (BDC) can be the difference…

Jeff CowanSeptember 8, 2025

Write Service and Write Your Own Paycheck - Jeff Cowan's Book

BDC Dealership Training Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

Transform Your Automotive Career with Jeff Cowan’s Essential Pro Talk Training Books

In the competitive world of automotive service, knowledge is power, and the right training materials…

Jeff CowanJune 11, 2025