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BDC Training for Service Advisors: What Is It?

Don’t let the acronym scare you away. BDC training is straightforward and understandable, especially under the guidance of Jeff Cowan’s Pro Talk. Here’s all you need to know about our automotive BDC training service and what it can offer you and your dealership.

Business Development Center Training

BDC, also known as a business development center, is the compass that directs any service facility toward revenue growth, better closing ratios, higher customer retention rates, and long-term fiscal viability. We design our innovative training seminars and workshops to fuel your automotive dealership’s BDC and ensure it’s running on all cylinders, year-round. Whether online or on-site, by choosing a Pro Talk BDC training program, you can expect to attract the best employees, increase the value of those already on your team, improve overall job satisfaction, and shift the mindsets of advisors and managers alike toward commitment, positivity, and success.Here are just some of the proven results of implementing Pro Talk business development center training:

  • Improved organizational culture in a high-performance industry
  • Reduced operational waste with improved efficiencies
  • Advanced employee skills alongside an ever-shifting competitive landscape
  • Expanded internal promotion opportunities
  • Increased revenues and overall profitability

So, how do we do it?

Cross-Training Departments

In our years helping dealerships and service centers everywhere, we’ve come across a fair share of companies that struggle due to a simple disconnect between their departments. In this case, a BDC team will have little understanding of service floor operations and how to manage them. The result can be devastating for sales, customer satisfaction, and employee morale. Our BDC training services utilize professionally developed, time-tested tools, and real-life scenarios to teach your BDC team how to schedule appropriately, based on the shop’s capacity and capabilities.

Enabling Effective Communication Skills

Throughout one of our BDC service advisor training seminars, an expert Pro Talk trainer will implement word tracks to analyze current customer and employee communication issues, and then they will use role-play scenarios and other tools to improve employee engagement, motivation, and overall performance. Moreover, the trainer will outline a customer follow-up process for the BDC, ensuring missed service opportunities are a thing of the past.

Curating a Sales “Culture”

Any high-performing service center knows that sales is a form of art and that incentives need to be put in place to encourage employees and advisors to follow in suit. We specially curate our BDC training sessions to help your personnel master the art of auto service sales with techniques, such as upselling, that increase profit margins while simultaneously placing customer service at the forefront of every interaction.

The Pro Talk Difference

Experience the Pro Talk difference by enhancing and improving the performance of your staff with Jeff Cowan’s BDC training. As a leading provider of automotive service training programs in North America with over 32 years of sales experience, Jeff Cowan knows how to train automotive dealerships to become more successful and profitable. At Pro Talk, each of our certified trainers has successfully helped dozens of service centers all over the country reach their profit and customer service goals. Allow us the opportunity to make a difference at your dealership next. Call us today at 866-731-3859 or complete our online contact form to learn how you can take your sales to the next level.

Jeff Cowan

Jeff Cowan has been helping automotive dealerships & service centers Succeed for over 35 years.

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