Skip to main content

Understanding the Value of Sales Advisor Training

Maybe you and your shop have been in the automotive service industry for a long time now. Perhaps even, unlike many shops out there, your customer rep providers are knowledgeable, well-trained, and consistent in their ability to close a sale. Still, at Jeff Cowan’s Pro Talk, we believe there is always a way to learn a thing or two more, which is why we created our Sales Training Seminars, North America’s leading Automotive Fixed Operations Sales Training program.Here’s why Jeff Cowan’s Pro Talk is indispensable for any dealership looking to get an edge on the competition.

Who Can Benefit From Sales Advisor Training?

A service sales advisor refers to an individual who works in a car dealership. In most cases, a service advisor is the link between the service technicians and the customer, greeting the customer, listening to their questions, requests, or concerns, estimating initial costs, and scheduling appointments. The service advisor is also responsible for working with customers to identify issues with the vehicle and providing the service technicians with accurate repair descriptionsMany sales advisors are also expected to conduct inspections, verify insurance coverage, and test drive vehicles. To be frank, this is no small job. A dealership’s customer retention rate, not to mention its very success, can all hinge on whether its team of service advisors can close deals through quality customer service and knowledgeability.

We’ve heard far too many horror stories about shops and dealerships losing revenue due to sales and service advisors that lack strong communication, customer service, and interpersonal skills, which is why we started providing our onsite training services.

Why is it Valuable?

Jeff Cowan’s Pro Talk automotive service training programs are specially crafted to train your dealership, both primary and ancillary staff, to increase revenues, boost survey scores, and to achieve stellar customer retention. We make good on each of these perks by employing field-tested sales techniques proven to drive up sales margins and cultivate customer loyalty. Jeff’s proprietary workshops have guided thousands of automotive dealerships and service advisors towards unmatched levels of customer service. The on-site training programs offer benefits such as:

  • Training in Jeff Cowen’s Complete Selling System
  • Live role-playing sales practice
  • Specific techniques designed to raise customer retention by 80%
  • Learning how to get perfect customer survey scores
  • Learning to close 92 percent to 95 percent of all sales
  • Learning the 4-Point Vehicle Sales Walk Around
  • Reduce Write-ups to 7 Minutes or less
  • Learn to eliminate “heat cases”
  • Take control of the sale by asking diagnostic questions
  • Full sales Tech Toolbox training

Our training program isn’t a quick-fix. Instead, it’s a holistic, top-to-bottom way to improve the existing foundation of your service drive and get on the road to crushing sales expectations.

Supercharge Your Service Drive With Jeff Cowan’s Pro Talk

Stop settling for the same sales tactics. At Jeff Cowan’s Pro Talk, we are the very best destination for service manager and sales advisor training. To learn how you can kick your conversions up a notch, call us at 800-248-2931 or complete our online contact form.

Jeff Cowan

Jeff Cowan has been helping automotive dealerships & service centers Succeed for over 35 years.

Leave a Reply