Category: Service Advisor Training

BDC Dealership Training Express Service Training Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How to Sell Maintenance to Customers Who “Just Want an Oil Change”

The oil change customer is the most common customer on the service drive — and…

Jeff CowanFebruary 3, 2026

Service Advisor Training Tips & Tricks

How to Set and Hit a Personal Sales Goal as a Service Advisor

Most service advisors have a vague sense of what they want to earn. Far fewer…

Jeff CowanJanuary 23, 2026

BDC Express Service Training Fixed Operation Service Advisor Training Tips & Tricks

How to Use Text and Digital Communication to Improve the Service Experience

The phone call that goes to voicemail. The customer who doesn't check their email until…

Jeff CowanJanuary 9, 2026

BDC Dealership Training Express Service Training Sales Advisor Training Service Advisor Training Tips & Tricks

What Your CSI Score Is Really Telling You (And What to Do About It)

Most service advisors check their CSI score the same way they check the weather —…

Jeff CowanDecember 12, 2025

Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How Service Managers Can Coach Advisors Without Micromanaging

There's a fine line between holding your team accountable and making them feel like they're…

Jeff CowanNovember 11, 2025

Bent nails. Making mistakes and correcting them

Sales Advisor Training Service Advisor Training Tips & Tricks

The 5 Biggest Mistakes New Service Advisors Make (And How to Fix Them Fast)

The service drive is one of the most demanding — and rewarding — roles in…

Jeff CowanOctober 27, 2025

Sales: Getting to "yes". Overcoming objections

Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How to Handle the “I Need to Think About It” Objection Without Losing the Sale

Every service advisor has heard it. The vehicle inspection is done, the estimate is presented,…

Jeff CowanOctober 14, 2025

Service Advisor Training Tips & Tricks Videos

How to Build Trust With Customers Fast as a Service Advisor

Trust is the currency of the service drive. Customers who trust their advisor approve more…

Jeff CowanSeptember 12, 2025

Service Advisor working with client in Express Service Station

Express Service Training Fixed Operation Service Advisor Training

Transform Your Quick Lube Business with Jeff Cowan’s Pro Talk Training Solutions

The quick lube and express service industry faces unique challenges that traditional automotive training programs…

Jeff CowanAugust 14, 2025

Jeff Cowan Pro Talk Online Service Advisor Training Image

Dealership Training Fixed Operation Service Advisor Training

Master Service Advisory Skills with Jeff Cowan’s Revolutionary Video Training Courses

In today's fast-paced automotive industry, continuous learning and skill development are crucial for service advisor…

Jeff CowanJuly 9, 2025

Learn to Take Advantage of Your Opportunities

Service Advisor Training