Blog | Page 10 of 11 | Jeff Cowan's Pro Talk


Increase Express Auto Service Sales

5 Tips to Increase Express Auto Service Sales

DEALERSHIP SERVICE DEPARTMENTS: MAKE A GOOD FIRST IMPRESSION As the recession loosens its tight grip on our economy and businesses, vehicle sales have begun to steadily climb nationwide.  As a result, a very important decision is looming for auto dealers.  Many of the customers that are purchasing today are doing so for the first time…

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Best Fixed Operations Year Ever

Best Fixed Operations Year Ever!

Fixed Operations, Stop Waiting, Help is not coming! Are you having your best Fixed Operations year ever or at least one of your best years?  You should be. Think about it.  If people are not buying new cars then they are keeping the ones that they have, putting more miles on them, needing more services,…

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Increasing Sales in 2016 – BEST 10 TIPS

Increasing sales in 2016 – 10 Best Tips For the NFL fans out there whose team did not make the Super Bowl, the heartache is over, the healing begins, and we can now set our sights on September and Super Bowl 2017. We can do the same thing in business by increasing sales in 2016.…

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Service Managers Tips

Service Managers: 6 Tips for Best Service Year Ever

Service Managers, as the tide rolls out on 2015 and we look ahead to the new incoming tide of 2016, it is time we sit down and start to plan for what I believe will be a record year for service department sales. I have witnessed many service managers and service departments experiencing their best…

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Dealership Service Department

Service Advisors & Walk Arounds

Why Walk-Arounds are Necessary for Service Advisors It starts with the service drive. When a customer arrives at your service drive, they immediately begin to assess who you are and what level of service you deliver.  Nothing escapes their eyes; cleanliness, organization, wait time, efficiency, friendliness, willingness, knowledge, helpfulness and product displays – just to…

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Steps for better sales

Steps for Creating a Sales Culture in Your Service Department

“We want to create a sales team and sales culture in our Service Department but don’t know where to start.” A great question that actually has a fairly easy answer and solution for your service department.  Below I will outline the steps to make this happen, but before I do, here are three simple rules…

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Hibernation Time for Customers

Dealers, Service Managers, and Service Advisors who start planning now for aggressive promotions actually can grab big business late in the year. FREE WINTER INSPECTION CAMPAIGN Start passing out a flyer to every visiting customer that offers, “Get your vehicle ready for winter with a free 32-point inspection!” Also, mount a massive full-database e-mail campaign…

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Dealership Sales Training

Make the Right Training Decision

Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up.  What type of training and who should teach and provide it also adds to the confusion.  Most of the time, I feel that these questions become so overwhelming…

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Develope a Sales Mentality

6 Steps to Develop a True Sales Mentality

How to develop a TRUE sales mentality? In order to develop a true sales mentality, service managers need to work on their sales instincts; here is a road map to improvement. There was a time when we at PRO TALK would visit a dealership, train the service advisors and expect to achieve desired results. That…

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Dealership Service Departments

Dealership Service Departments: Stop Playing the Blame Game

Attention Dealership Service Departments Ducking responsibility is widespread in dealership service departments, but ending this bad habit is critical to success. In my work, I constantly observe a “What can you do for me?” attitude, and it is not just generational. I encounter leaders who place the responsibility for success solely upon their staff s, with a “You owe me” attitude.…

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