Category: Fixed Operation

BDC Dealership Training Express Service Training Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How to Sell Maintenance to Customers Who “Just Want an Oil Change”

The oil change customer is the most common customer on the service drive — and…

Jeff CowanFebruary 3, 2026

BDC Express Service Training Fixed Operation Service Advisor Training Tips & Tricks

How to Use Text and Digital Communication to Improve the Service Experience

The phone call that goes to voicemail. The customer who doesn't check their email until…

Jeff CowanJanuary 9, 2026

Fixed Operation Sales Advisor Training Tips & Tricks

The Right Way to Greet a Customer on the Service Drive

Most advisors think the sale happens when they present the estimate. It doesn't. It happens…

Jeff CowanDecember 29, 2025

Dealership Training Express Service Training Fixed Operation Tips & Tricks

Why Your Service Department Is Losing Customers to Independent Shops (And How to Win Them Back)

Every dealership service department loses customers to independent shops. Some lose a handful. Some lose…

Jeff CowanNovember 24, 2025

Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How Service Managers Can Coach Advisors Without Micromanaging

There's a fine line between holding your team accountable and making them feel like they're…

Jeff CowanNovember 11, 2025

Sales: Getting to "yes". Overcoming objections

Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

How to Handle the “I Need to Think About It” Objection Without Losing the Sale

Every service advisor has heard it. The vehicle inspection is done, the estimate is presented,…

Jeff CowanOctober 14, 2025

BDC Dealership Training Fixed Operation Sales Advisor Training Tips & Tricks

Transform Your Dealership’s Performance with Professional BDC Training

In today's competitive automotive landscape, a well-trained Business Development Center (BDC) can be the difference…

Jeff CowanSeptember 8, 2025

Service Advisor working with client in Express Service Station

Express Service Training Fixed Operation Service Advisor Training

Transform Your Quick Lube Business with Jeff Cowan’s Pro Talk Training Solutions

The quick lube and express service industry faces unique challenges that traditional automotive training programs…

Jeff CowanAugust 14, 2025

Jeff Cowan Pro Talk Online Service Advisor Training Image

Dealership Training Fixed Operation Service Advisor Training

Master Service Advisory Skills with Jeff Cowan’s Revolutionary Video Training Courses

In today's fast-paced automotive industry, continuous learning and skill development are crucial for service advisor…

Jeff CowanJuly 9, 2025

Write Service and Write Your Own Paycheck - Jeff Cowan's Book

BDC Dealership Training Fixed Operation Sales Advisor Training Service Advisor Training Tips & Tricks

Transform Your Automotive Career with Jeff Cowan’s Essential Pro Talk Training Books

In the competitive world of automotive service, knowledge is power, and the right training materials…

Jeff CowanJune 11, 2025

Learn to Take Advantage of Your Opportunities

Fixed Operation