Podcast Archive | Page 2 of 3 | Jeff Cowan's Pro Talk

Episode 15- Buy A Suit Technique!

This week, Jeff covers the most asked question from service advisors: “How do I get the up-sell before my customer’s car gets in the shop?” Well it’s easy! The Buy-A-Suit Technique is the absolute best technique to let your customer know that they’re in the right place, at the right time, with the person who…

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Episode 14- You CANNOT Replace Human Interaction!

This week, Jeff discusses some personal stories and experiences where technology replaced human interaction. He discusses the benefits of using technology on the service drive, the business aspect, and also the consumer aspect, both good and bad. At the end of the day, a phone or iPad can never look a customer in the eye…

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Episode 13- Get Rid of Service Advisor Slang!

Are you habitually using “Service Advisor Slang”? This week, Jeff discusses why the sale isn’t closed after a presentation. Hint: You never let them know exactly what they’re getting! Listen to this week’s episode to learn how to eliminate service advisor slang and present on a level that the customer understands. Copyright 2018 Wm Jeff…

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Episode 12- Closes That Work on Any Service Drive!

Finally, the podcast you have been asking for! Jeff discusses the first four closes that work on any service drive. No pushing, pulling, or twisting arms, just professional salesmanship. Stay tuned for more closes in future episodes! Copyright 2018 Wm. Jeff Cowan

Episode 11- Closing Ratios!

This week, Jeff discusses closing ratios AND why it’s so important! Your minimum closing ratio should and CAN be at least 70%! He discusses time frames to reach that goal and the simple reasons as to why and how it’s possible!

Episode 10- All about ACCOUNTABILITY!

Do you have numbers or goals that you can’t seem to reach? You do all the training, all the role plays, all the walk-arounds, but can’t seem to get there? Why? Don’t be afraid to hold your people accountable! This week, Jeff discusses accountability and the best steps to maintaining consistency with your entire staff.…

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Episode 9- Pulling the Curtain Back!

This week, Jeff discusses “pulling the curtain back” and working with a daily worksheet to make predictions and project goals. Perfect topic for managers, advisors, and any service personnel looking to maximize their opportunity!

Episode 8- 6 Steps to Increase Sales and CSI!

This week, Jeff covers six steps on how to increase your sales and CSI. He covers how to have faith in your career, get yourself out of a slump, and maximize your potential on the drive! Copyright 2017 Wm. Jeff Cowan

Episode 7- Never Stop Selling Who & What You Are!

This week, Jeff covers PART 3 of Customer Retention: How to use word tracks to never stop selling who and what you are! 

Episode 6- Solutions for Customer Retention

Last week discussed the importance of customer retention, so this week Jeff will teach you how to increase your customer retention with realistic solutions!

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