Selling Service Advisor Pocket Guide

The biggest reason most auto service advisors have for not making a sale is simply because they do not know how to. With this invaluable pocket guide, advisors will learn how to quickly identify selling opportunities, the features of the services they will be offering and most importantly, the benefits of each product or service.

Each of the 27 chapters includes a written presentation that gets the sale and is based on Jeff’s highly successful “Six Step Benefit Based Presentation”. Each presentation is followed by the most common objections that a customer is most likely to give with a word track that shows the advisor how to handle each objection successfully. There is a total of 90 ways to handle todays’ most likely objections. The pocket guide also has instructions for selling from a display. It is a great tool for the advisor who wishes to be prepared for anything they may encounter from any customer. It is also a great tool for managers to use to train new hires.

There is also a video version with full testing and role-playing incorporated for the team that truly desires to be the best.

“I never met an auto service advisor that did not want to be successful, but I have met thousands of advisors that did not know how to be successful. The tools I have created will show them how to be successful fast.”.

-Jeff Cowan