Jeff Cowan's Pro Talk - Automotive Service Training Workshops



Workshops and Training

29 years of experience and proven track record helping dealerships

Jeff Cowan’s PRO TALK, Inc. is the premier sales and customer service training company in the automotive service business. At PRO TALK, our focus is on showing dealerships, service managers, service advisors and their support staff how to substantially increase their revenues, survey scores and customer retention through time tested and proven sales processes. PRO TALK has trained thousands of service employees in the art of selling, communication skills, customer service, customer retention and many other skills to ensure that service departments realize their maximum fixed operation goals.

Jeff’s wealth of knowledge and experience comes from being in the trenches in thousands of service departments.  Throughout their 29 years of doing business, Jeff and his staff of expert field trainers have spent countless hours standing on service drives side by side with service employees as they work with real customers in live situations. This enables them to deliver the most relevant, up to date content in the marketplace, that will work for you and your staff right now, today.

Jeff and his expert trainers are considered to be the best at what they do simply because they all have successfully worked and continue to work in the jobs they teach others to do.

Whether Jeff’s training is delivered in a workshop, on a DVD set, on his online virtual training platform or through his on-the-drive, side-by-side in-house training, his training processes and content deliver maximum results. This is why Jeff Cowan’s PRO TALK has been sought out by companies and associations like the N.A.D.A., NCM Associates, EasyCare, Shell Petroleum and CBTNews for strategic partnerships. It is also the same reason countless automotive manufacturers and vendors have and continue to use his training.

call today for more information




Dealership On-Site Training

PRO TALK’s On-site Training is side-by-side in-store training for the entire service staff each step of the way, critiquing, role-playing, and even working directly with the dealership’s clients, providing specific live examples showing how to implement successful techniques. A great way to absorb Jeff Cowan’s PRO TALK methods is through our On-Site Training program.

Jeff Cowan’s expert trainer will train your staff at your dealership by coaching them each step of the way; critiquing, and role-playing with each of them individually. Our On-Site training is the best option for receiving individual, hands-on training for any and all skill levels. We will turn your Service Clerks into Professional Sales Service Advisors, without pushing or selling unnecessary items and even without adding one more customer to your service drive or sending out one more coupon, by putting consistent processes in place and teaching your advisors an actual skill – the art of selling professionally. Call us today for more info!

Call Now


Public and Private Workshops presented by Jeff Cowan himself are available and are geared toward all Fixed Ops staff, including managers, service advisors, greeters, cashiers, porters; literally anyone in the service department who works with customers.

Each attendee is shown how to have the highest sales, customer retention, and customer satisfaction scores. Continental breakfast and lunch included. Attendees to Jeff Cowan’s Pro Talk workshops average a 5/10 increase in customer paid repair orders, substantially increase their customer retention, and find themselves in the top 7% in the country with their customer survey scores by simply using Jeff’s proven methods.

If you would like more information, call us today! You can also reserve seats today for Jeff’s Fall Public Workshops:

“The 6 Step Road to Service Department Success”
  • Toronto – Oct. 26 & 27
  • Indianapolis – Nov. 10 & 11
  • Dallas – Feb. 22 & 23

Aftermarket Service

NEW for Auto Service Chains

For 29 years, Jeff Cowan has been training dealership service departments how to be more successful. Jeff is now showing aftermarket auto service chains how to increase retention and profits with some very easy-to-follow processes and methods.

Many local auto service centers today are losing customers to dealerships that have now installed quick service lanes, large tire departments, and many other products and services now matching what the local auto service centers and national chain stores offer. This is causing huge profit losses for local auto service and national chain store businesses.

Jeff Cowan’s expert trainer will train your staff by coaching them each step of the way; critiquing, and role-playing with each of them individually. This is a great long-term investment for your business that can immediately begin to help your customer growth and retention.

Virtual Online Training

Pro Talk Virtual Training is an interactive online sales training platform that provides your dealership with cutting edge video training for your service advisors and fixed operations employees. You will get instant access to the nation’s best service advisor training 24/7 from anywhere in the world, unlimited access for each user with no extra viewing charges, and live reporting on all user in-progress & completed training.

Pro Talk VT was designed specifically with advisors in mind knowing they don’t have hours upon end to sit at a computer and watch training long training videos. With Pro Talk VT, you get shorter video clips and more focused content. Available on any computer twenty-four hours a day, seven days a week, PRO TALK VT provides cutting edge training with consistently updated content that is based on real life situations to help your employees be the best that they can be. Call us for a free trial or more info!

VT Login

Are you ready to start a conversation?

Get in Touch


Please fill out this form and one of our representatives will contact you. We keep all information submitted to us private.

Nation’s authority when it comes to training service advisors and service support staff.

— CBT News Magazine —


Explore our video section and learn how you can improve your fixed operations, increase sales, improve survey scores, and see better retention.



  • 9 DVDs outlining the “Six-Step Road to Service Department Success”
  • 4 Workbooks with comprehensive training tools and activities
  • 4 Pocket Guides for easy access to word tracks and selling techniques


Call Now

I have never met a service employee that did not want to be successful, but I have met thousands that did not know how to be successful.

— Jeff Cowan —

Service Advisor Sales Training

onsite training in a hands-on environment for all skill levels



Call Us

Call Us

Toll Free: (800) 248-2931
From Canada: (949) 713-4469

Our friendly team of representatives are ready to take your call and help you with any questions.

Call Now

Download Public Workshop Form

Download Public Workshop Form

Public Workshop Sign-Up is Easy! Print out our Public Workshop Registration Form and fax it back to us!


Email Us

Email Us

Ask about our public and private workshops, online virtual training, and on-site training programs.


ProTalk Partners



Client Client

Jeff Cowan’s ProTalk would like to introduce Marellen Consulting as its Australia partner for a suite of sales training products for Service Mangers and Advisors. Marellen is a privately owned training and coaching consultancy and is located in city of Ipswich, in the South East region of Queensland Australia.

For information on Corporate Sponsorship, please click here.


What our Clients say

  • “Best Service Advisor Sales Training I have seen in my 30 years in the business. All our stores increased over an hour of C.P.R.O. averages in just a short period of time!”

    — Bruce B. - Earnhardt’s Automotive Group —
  • “I just wanted to take this minute to let you know how much I appreciate all the tools and training that you and your training have given me to be my best and gave me the excitement back in doing what I do. I’m very grateful for everything your trainer has done for me to be successful and will utilize all the tools that were given to me to become and continue to master my craft.”

    — Kyle W. - Buhler Ford, New Jersey —
  • “In 35 years of management I’ve not spent my money more wisely than I just did with Pro Talk. I can’t thank you enough for under promising and over delivering. I also look forward to working with you again next year.”

    — Kevin H. General Manager, Morehead Auto Sales —
  • “I really can’t express how impressed I am with your program and your trainers. Our numbers from last year compared to this year really show how much your platform has increased our performance.”

    — Kyle F. - Planet Honda —


Recent Posts

Get great sales and fixed operations tips!

Excited to know more about us?

View All Posts

Love your best customers and love your bad ones even more.

— Jeff Cowan —

Upcoming Events



Public Workshops


Toronto: October 26th & 27th
Sheraton Toronto Airport Hotel & Conference Centre
801 Dixon Road
Toronto, Ontario M9W 1J5 Canada
Ph: (1) (416) 675-6100

Indianapolis: November 10th & 11th
Omni Severin Hotel
40 W. Jackson Place
Indianapolis, IN 46225
Ph: (317) 634-6664

Dallas: February 22nd & 23rd

Location TBA


Private Workshops

Dealer20 – October 14 (2016)



Stay tuned for BRAND NEW webinars in 2016 – Dates TBD


Speaking Engagements

New York

Los Angeles

Las Vegas




toll free (800) 248-2931

From Canada: (949) 713-4469

Fax: (928) 771-2789

22342 Avenida Empresa Suite 270, Rancho Santa Margarita, CA 92688

Back to Top