Automotive Service Advisor Training l Jeff Cowan's Pro Talk, Inc.



Workshops and Training

29 years of experience and proven track record helping dealerships

Call today 800-248-2931

On-Site Automotive Service Advisor Training & On-Site Automotive Management Training

Jeff Cowan’s Pro Talk, Inc. is the premier sales and service advisor training company in the automotive service business. At Pro Talk, our focus is on showing dealerships, service managers, service advisors and their support staff how to substantially increase their revenues, improve survey scores and excel in customer retention through time tested and proven sales processes. Pro Talk has trained thousands of service employees in the art of selling, communication skills, customer service, customer retention and many other skills to ensure that service departments realize their maximum fixed operation goals.

Jeff’s wealth of knowledge and experience comes from being in the trenches in thousands of service departments.  Throughout their 29 years of doing business, Jeff and his staff of expert field trainers have spent countless hours standing on service drives side by side with service employees as they work with real customers in live situations. This enables them to deliver the most relevant, up to date content in the marketplace, that will work for you and your staff right now, today.

Pro Talk offers dealerships and automotive chains premier On-Site Training for Service Advisors as well as On-Site Management Training. Pro Talk’s side-by-side training is the best investment a dealership or automotive service store can make into their service department for long-term success and profit. Pro Talk also offers Public Workshops and Private Workshops, Virtual Training for Service Advisors, Dave Anderson Virtual Training for Sales Staff, as well as a complete and comprehensive DVD/Workbook Training Program. Jeff and his expert trainers are considered to be the best at what they do simply because they all have successfully worked these fields and continue to work in the jobs they teach others to do.

Whether Jeff’s training is delivered in a workshop, on a DVD set, on his online virtual training platform or through his on-the-drive, side-by-side in-house training, his training processes and content deliver maximum results. This is why Jeff Cowan’s Pro Talk has been sought out by companies and associations like the N.A.D.A., NCM Associates, EasyCare, E-Lead1, and Shell Petroleum for strategic partnerships. It is also the same reason countless automotive manufacturers and vendors have and continue to use his training. For the best automotive service advisor training, service advisor writing, service manager training, and workshops in North America, call Pro Talk. Our representatives are standing by ready to answer all of your questions and service department needs.

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Dealership On-Site Training

Pro Talk’s On-site Training is side-by-side in-store training for the entire service staff each step of the way, critiquing, role-playing, and even working directly with the dealership’s clients, providing specific live examples showing how to implement successful techniques. A great way to absorb Jeff Cowan’s Pro Talk methods is through our On-Site Training program.

Jeff Cowan’s expert trainer will train your staff at your dealership by coaching them each step of the way; critiquing, and role-playing with each of them individually. Our On-Site training is the best option for receiving individual, hands-on training for any and all skill levels. We will turn your Service Clerks into Professional Sales Service Advisors, without pushing or selling unnecessary items and even without adding one more customer to your service drive or sending out one more coupon, by putting consistent processes in place and teaching your advisors an actual skill – the art of selling professionally. Call us today for more info!

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Public and Private Workshops presented by Jeff Cowan himself are available and are geared toward all Fixed Ops staff, including managers, service advisors, greeters, cashiers, porters; literally anyone in the service department who works with customers.

Each attendee is shown how to have the highest sales, customer retention, and customer satisfaction scores. Continental breakfast and lunch included. Attendees to Jeff Cowan’s Pro Talk workshops average a 5/10 increase in customer paid repair orders, substantially increase their customer retention, and find themselves in the top 7% in the country with their customer survey scores by simply using Jeff’s proven methods.

If you would like more information, call us today! You can also reserve seats today for Jeff’s Fall Public Workshops:

“The 6 Step Road to Service Department and Service Advisor Success”
  • March 14 & 15 – Chicago, IL
  • More to be announced!

Aftermarket Service

NEW for Auto Service Chains

For 29 years, Jeff Cowan has been training dealership service departments how to be more successful. Jeff is now showing aftermarket auto service chains how to increase retention and profits with some very easy-to-follow processes and methods.

Many local auto service centers today are losing customers to dealerships that have now installed quick service lanes, large tire departments, and many other products and services now matching what the local auto service centers and national chain stores offer. This is causing huge profit losses for local auto service and national chain store businesses.

Jeff Cowan’s expert trainer will train your staff by coaching them each step of the way; critiquing, and role-playing with each of them individually. This is a great long-term investment for your business that can immediately begin to help your customer growth and retention.

Virtual Online Training

Pro Talk Virtual Training is an interactive online sales training platform that provides your dealership with cutting edge video training for your service advisors and fixed operations employees. You will get instant access to the nation’s best service advisor training 24/7 from anywhere in the world, unlimited access for each user with no extra viewing charges, and live reporting on all user in-progress & completed training.

Pro Talk VT was designed specifically with advisors in mind knowing they don’t have hours upon end to sit at a computer and watch training long training videos. With Pro Talk VT, you get shorter video clips and more focused content. Available on any computer twenty-four hours a day, seven days a week, Pro Talk VT provides cutting edge training with consistently updated content that is based on real life situations to help your employees be the best that they can be. Call us for a free trial or more info!

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Please fill out this form and one of our representatives will contact you. We keep all information submitted to us private. You can also call us at 800-248-2931.

Nation’s authority when it comes to training service advisors and service support staff.

— CBT News Magazine —


Explore our video section and learn how you can improve your fixed operations, increase sales, improve survey scores, and see better retention.



  • 9 DVDs outlining the “Six-Step Road to Service Department Success”
  • 4 Workbooks with comprehensive training tools and activities
  • 4 Pocket Guides for easy access to word tracks and selling techniques


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I have never met a service employee that did not want to be successful, but I have met thousands that did not know how to be successful.

— Jeff Cowan —

Service Advisor Sales Training

onsite training in a hands-on environment for all skill levels



Call Us

Call Us

Toll Free: (800) 248-2931
From Canada: (949) 713-4469

Our friendly team of representatives are ready to take your call and help you with any questions.

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Download Public Workshop Form

Download Public Workshop Form

Public Workshop Sign-Up is Easy! Print out our Public Workshop Registration Form and fax it back to us!


Email Us

Email Us

Ask about our public and private workshops, online virtual training, and on-site training programs.


Pro Talk Partners



Client Client

Jeff Cowan’s ProTalk would like to introduce Marellen Consulting as its Australia partner for a suite of sales training products for Service Mangers and Advisors. Marellen is a privately owned training and coaching consultancy and is located in city of Ipswich, in the South East region of Queensland Australia.

For information on Corporate Sponsorship, please click here.


What our Clients say

  • “Best Service Advisor Sales Training I have seen in my 30 years in the business. All our stores increased over an hour of C.P.R.O. averages in just a short period of time!”

    — Bruce B. - Earnhardt’s Automotive Group —
  • “I just wanted to take this minute to let you know how much I appreciate all the tools and training that you and your training have given me to be my best and gave me the excitement back in doing what I do. I’m very grateful for everything your trainer has done for me to be successful and will utilize all the tools that were given to me to become and continue to master my craft.”

    — Kyle W. - Buhler Ford, New Jersey —
  • “In 35 years of management I’ve not spent my money more wisely than I just did with Pro Talk. I can’t thank you enough for under promising and over delivering. I also look forward to working with you again next year.”

    — Kevin H. General Manager, Morehead Auto Sales —
  • “I really can’t express how impressed I am with your program and your trainers. Our numbers from last year compared to this year really show how much your platform has increased our performance.”

    — Kyle F. - Planet Honda —


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Love your best customers and love your bad ones even more.

— Jeff Cowan —

Upcoming Events



Public Workshops


Chicago: March 14th & 15th, 2018
Hilton Lisle/Naperville
3003 Corporate West Drive,
Lisle, Illinois 60532
Tel: 630-505-0900


Keynote Addresses




Stay tuned for BRAND NEW webinars in 2018 – Dates TBD


Speaking Engagements

New York

Los Angeles

San Fransisco


Las Vegas





toll free (800) 248-2931

From Canada: (949) 713-4469

Fax: (928) 771-2789

22342 Avenida Empresa Suite 270, Rancho Santa Margarita, CA 92688

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