– Testimonials

“Thanks to our trainer and Jeff Cowan- I truly think that our advisors are coming to realize that the Performance Objectives that we have put up for them are not “Pie in the Sky” objectives but rather that these are numbers that Professional Master Service Advisors can CRUSH – EVERY MONTH!! Thanks for your help in getting them to that mindset!!

I wanted to take a minute to recognize Paul Newton who was an absolute amazing trainer and who is clearly an asset to your team. Jeff Cowan’s Pro Talk helped us gain our confidence individually and as a team. We saw a MASSIVE upswing in sales after Paul left after just one week. After our training we had the best month ever recorded in our service department. We are all so excited and thrilled to continue using the Pro Talk process to keep our numbers going UP! On top of learning the right way to sell we learned CONTROL. We are now able to take better control over our customers and over our shop. We no longer feel the stress and rush of people coming in and we are now able to organize the chaos and create opportunities for ourselves without being fearful of the pressure and stress of the people coming in. We thank you all so much for what you do and we will continue to use the skills we were given.”

Redding KiaDealership Training

“It was observed that Service Advisors were ORDER TAKERS at the beginning of this training visit. They were not presenting maintenance intervals and accepting just an oil change; later in the training, advisors were observed to take control of their guest and make a feature and benefit- based action plan for additional items noticed during the Full-Service Promise Walk Around. They MUST present all the items that were noticed during the walk around, every car, every time. This is potentially costing $$$$ thousands!! Results are already starting to show in my hours per RO and closing ratio. From 10/1 to 10/15 my Hours per Ro were 3.22 per RO and from 10/17 to date (10/31) I am holding steady at 4.53 hours per. Your process has changed how I handle my workload and I now find that I have more time throughout the day and I'm no longer behind the ball on customer contact and follow-up. Just wanted to say thanks again!!”

Rosenthal Land RoverDealership Training

“Thanks to our trainer and Jeff Cowan- I truly think that our advisors are coming to realize that the Performance Objectives that we have put up for them are not “Pie in the Sky” objectives but rather that these are numbers that Professional Master Service Advisors can CRUSH – EVERY MONTH!! Thanks for your help in getting them to that mindset!!

I wanted to take a minute to recognize Paul Newton who was an absolute amazing trainer and who is clearly an asset to your team. Jeff Cowan’s Pro Talk helped us gain our confidence individually and as a team. We saw a MASSIVE upswing in sales after Paul left after just one week. After our training we had the best month ever recorded in our service department. We are all so excited and thrilled to continue using the Pro Talk process to keep our numbers going UP! On top of learning the right way to sell we learned CONTROL. We are now able to take better control over our customers and over our shop. We no longer feel the stress and rush of people coming in and we are now able to organize the chaos and create opportunities for ourselves without being fearful of the pressure and stress of the people coming in. We thank you all so much for what you do and we will continue to use the skills we were given.”

Redding KiaDealership Training

“It was observed that Service Advisors were ORDER TAKERS at the beginning of this training visit. They were not presenting maintenance intervals and accepting just an oil change; later in the training, advisors were observed to take control of their guest and make a feature and benefit- based action plan for additional items noticed during the Full-Service Promise Walk Around. They MUST present all the items that were noticed during the walk around, every car, every time. This is potentially costing $$$$ thousands!! Results are already starting to show in my hours per RO and closing ratio. From 10/1 to 10/15 my Hours per Ro were 3.22 per RO and from 10/17 to date (10/31) I am holding steady at 4.53 hours per. Your process has changed how I handle my workload and I now find that I have more time throughout the day and I'm no longer behind the ball on customer contact and follow-up. Just wanted to say thanks again!!”

Rosenthal Land RoverDealership Training

“We have worked with Pro Talk for some time now and they are a critical part of our Fixed Operations success. Our hours per repair order, survey scores and retention have never been better. Having their Expert Trainer in our store is a must! I highly recommend for any automotive group.”

Tony Graham AutoDealership Training

“Pro Talk has only been in 2 of our 17 stores, with the increases we’ve seen, it’s already paid for our investment for ALL 17 stores!”

Kendall Auto GroupService Advisor Training

“Jeff Cowan’s Pro talk helped me realize how important it is to train basic sales skills to our service advisors. In a dealership, it is easy to overlook the business opportunities we miss in our service departments. Jeff Cowan’s Pro talk trains your service writer’s how to present maintenance and repair options to your customers. They also teach your staff to obtain a pre- approval to complete these items, before the vehicle goes into the shop. The best part about this program, is you never have to sell anything to a customer they do not need. There is plenty of business to capture by walking the customer through the purpose for each maintenance or repair item the customer is due for. It is also refreshing to see the trainer from Jeff Cowan’s Pro talk actually show our staff how to maintain the standard and actually deal with some of our customers on the service drive. In 5 days, the trainer increased our hours per RO by five tenths of an hour while maintaining the same effective labor rate. This training is well worth the investment.”

Powell WatsonDealership Training

“Jeff Cowan is our professional trainer. Personally, I have known Jeff and used his training for over 12 years. His no nonsense approach to training Service Advisors WORKS!! We went from LOSING $80K in Service in 2018 to MAKING $95K in 2019. That’s over 120% INCREASE swing in the RIGHT direction!! I credit Jeff and his training with helping us get that done!! Professional Service Advisors who are WELL TRAINED SELLING MACHINES will help get you in the BLACK!! Jeff is ALL ABOUT training your advisors to be the best that they can be. It is a fact that a productive professional Service Advisor can produce more GROSS PROFIT for the dealership than a salesperson who sells 25 vehicles per month!!”

Ken Houtz ChevroletService Advisor Training

“After the first day I had received feedback from the team but wanted to wait to see how the next few days went before sending this message. At the beginning and end of each day the advisors were saying things like “thank you for making that change”, “I learned so much”, “ I feel motivated”, “I cannot wait for him to come back”. Paul’s attitude and approach was so refreshing and worked with an advisor with no experience and one that has been doing this over 10 years. So, thank you so much for sending Paul our way! We cannot wait for him to come back and grow with our team!”

North Brothers FordDealership Training

“What we found is that within 90 days, quicker than anticipated, there was an average increase in our ELR of $15.00, an increase of average hours per RO of .5, and an increase of $80.00 per repair order. We also saw an increase in our monthly CSI scores. The Pro Talk process took us from doing zero walk-a-rounds to 85-90%. Pro Talk was well worth the investment!”

Cloninger Ford LincolnDealership Training

“We are averaging 2.62 Hrs per RO up from 1.88. With my knowledge combined with Jeff’s, virtual training has gone really well!”

Caldwell ChevroletDealership Training

“Things seem to be improving and my folks are doing an outstanding job with the Pro Talk training. We had a very positive 7:00am review meeting this morning. In just the few weeks that we have been doing the training we have seen a 40% increase in our Customer Parts and Labor sales per R/O!”

Parks ChevroletDealership Training

“If you are considering using Jeff and his team you really should just take the plunge and go all in! A lot of my success is what I learned from him when he came and delivered his program to my store managers in Buffalo while I was with Firestone. They teach you how to have an explosive growth mindset and deliver on your promise to your customers. This and all of his programs are first class!
The workshop with the advisors was the perfect mix of inspirational and practical, giving our attendees both the vision to want to succeed, but also giving them plenty of real-world tools to start using as soon as they arrived back at their dealership.
Jeff delivered the jam-packed program from start to finish with such enthusiasm and passion, he has cemented the program and his life stories into our memories. Live sessions as we have experienced really make a huge difference in understanding the logic and reasoning behind the Pro-Talk processes and word tracks. Once again, please pass on our sincere thanks to Jeff for his time and for the down to earth manner in which he delivered his presentations. We all left the training yesterday afternoon so positively charged with enthusiasm, we could hardly wait to start work to practice our craft and further hone our skills.”

Llewellyn Motor Co (AU)Dealership Training

“Our auto group required our advisors to attend a Jeff Cowan workshop several years ago. The results at that time were remarkable and we created our entire drive system using Jeff’s methods. As we have purchased more stores, we have continued to use Jeff as a training source through the Pro Talk Virtual Training as well as using the same methods we learned from our original live workshop. When we were ready to do another live workshop we did not hesitate to use Jeff once again to help train over 80 service advisors from our auto group. The two days with the advisors was the perfect mix of inspirational and practical giving our attendees both the vision to want to succeed but also giving them plenty of real world tools to start using as soon as they arrived back at their dealership.”

Keating Auto GroupDealership Training

“Pretty sure the last two days have changed my career forever. I learned a lot and I cannot wait to apply the material. I’m so thrilled, and so grateful that I was able to go. Jeff was amazing!! Workshop was beyond 10 stars, I can’t even express how much that changed me. Mr. Cowan is an amazing speaker. I hope to attend one of his classes again.
The two-day workshop with the advisors was the perfect mix of inspirational and practical giving our attendees both the vision to want to succeed but also giving them plenty of real world tools to start using as soon as they arrived back at their dealership. I have been to a large amount of sales workshops over the course of the past 20 years, and Jeff's has easily been the best! Jeff’s attention to detail, and ability to cater to the entire group made it an experience like none other. I look forward to putting everything I have learned to good use. Jeff’s energy and ability to get the entire crowd involved made for a fantastic 2 days! I had no idea I would pick up as much valuable information as I did. Since returning we have implemented Jeff’s phone scripts, knowing how to set up the customers’ expectations has made for a smoother process. We already see a difference, and it’s only been 3 days! Thank you, Jeff for opening my eyes to all the missed opportunities that will no longer be!”

Pathway HyundaiDealership Training

“I brought five employees with me and they're absorbing it like sponges. We had record sales last year and this year we’re even at a better pace than last year. A lot of it is due to the Pro talk process. It works and our guys have embraced it and that's why we show up at these workshops!”

Pueblo TiresDealership Training

“Brad Bradshaw is absolutely fantastic! The Jeff Cowan protalk team have been incredibly helpful for our dealership over the last few years. Highly recommend!”

William SchaferTraining

“I could not be more thrilled to have attended your workshop, and I am also really enjoying reading about what you learned from 35 years of watching the Indianapolis 500 (I am a huge car nerd so this book really resonates with me).

Thank you again!”

Dwayne Lane's Auto FamilyService Advisor Training

“Since Brad has been assisting our dealership, it has been my experience and pleasure to see a huge benefit to our staff and our customers. Brad and his skills are above professional and well worth the investment that our company has made. I have been in this business for over 25 years and the time that Brad has invested in myself is the best that I have seen. I am a firm believer that Marine Chevrolet Cadillac is still growing and it is in part because of Brad and Pro Talk. I highly recommend there services if you want your business to grow and succeed.”

Kevin DessertDealership Training

“We started using Jeff Cowan's Pro Talk about a year ago and have seen significant improvements. We are already signed up for 4, 3 day sessions in 2022 to get even bigger results and be able to maintain them. Brad Bradshaw is an amazing trainer and comes highly recommended. If you want your service consultants to get to the next level, call Pro Talk.”

Tim1-on-1 Training

“I have been working with Jeff Cowan Pro Talk for over 4 years now and I could not ask for better training for my Parts and Service department. Brad Bradshaw is my guy! He has indeed helped me increase my sales revenue and has been a great part to our continuous success. I highly recommend Brad and Jeff Cowan’s Pro Talk to all dealerships looking to increase their fixed operations profitability.”

Julio VegaTraining

“All I got to say is Brad Bradshaw, you are the man with the Master Plan! Appreciate all the knowledge and guidance that was shown during Jeff Cowan's Pro Talk advisor training procedure. I have noticed my own routine is a lot easier for me to engage the customers as well and it is really all thanks to Brad Bradshaw. Looking forward to seeing you again soon Brad!”

Kevin FeolaAdvisor Training

“Jeff was energetic and informative. His insight and breakdowns were enlightening, entertaining and educational. The BEST seminar/training I have attended and I would recommend having him and his staff on sight to work with your service drive, BDC and managers. It is easy to see how his processes can and will provide a better customer experience and also help increase revenue.”

Al HartlessSeminar/Training

“I have been using Jeff Cowan's ProTalk for years now! Excellent program, highly recommend! His Trainer Brad Bradshaw is the absolute best, turn over the reins let him restructure and you improve CSI and sales! The program has made us a stronger team and united our BDC and Advisors. Customers love knowing that expectations are asset and met and have grown to appreciate that know matter who they are working with the experience will mirror expectations!”

Janel TaskerTeam Training

“Jeff Cowan's brings significant value to any dealership. Service advisors around the country tend to be neglected when it comes to training & development, Jeff Cowan's Pro talk offers a curriculum that is proven to work. We hired this company to invest in our service departments in three dealerships (Mercedes-Benz, Toyota, and GMC Buick Cadillac) and have had great success in achieving our goals of offering excellent customer service, while increasing our Customer Pay hours per RO.”

Zachry PowellCustomer Service Training