Sales – Jeff Cowan's Pro Talk

Service Advisors Fighting Coronavirus!

Jeff Cowan — Fri, 06 Mar 2020 19:44:45 +0000

Service Advisors Fighting Coronavirus! Although there have been no known reported cases of a service advisor contracting the coronavirus, every service advisor will likely fight the financial effects this virus is inflicting on the mindset of the consumer. With the stock market teeter-tottering, the international banking community bracing itself, and our federal reserve taking action…

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What Is an Upsell and Why Does It Matter?

Jeff Cowan — Wed, 11 Dec 2019 19:37:23 +0000

One of the fundamental aspects of closing deals, and driving up margins in any business is recognizing that sales is not just a job but equally an art. With over 30 years of experience, we at Pro Talk can tell you this maxim rings no truer than in the automotive service industry, where competition can be fierce and underperforming dealerships or shops are commonly edged out. In practice…

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4 Essential Aspects of the Service Advisor Sales Process

Jeff Cowan — Wed, 27 Nov 2019 19:40:57 +0000

Today, it’s no longer enough to have a desirable product or service. Like never before, studies suggest that customer service and the sales process are equally essential when it comes to customer retention rates and closing ratios. Marketing and product development will mean nothing if the staff at your service center lacks the talent to convert inquiries into profitable sales.At Jeff Cowan’s Pro…

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3 Ways an Automotive Sales Advisor Seminar Can Supercharge Your Sales

Jeff Cowan — Wed, 20 Nov 2019 19:50:32 +0000

We’ve said this before, and we’ll say it again – if you are a dealership or service center stakeholder, and you are not converting at least 70 percent of potential customers into sales revenue, regardless of the size of your business, then you are selling yourself short. So, how can we say something so bold with such certainty? Because at Pro Talk, we know what it takes to get past that 70 percent…

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Understanding the Value of Sales Advisor Training

Jeff Cowan — Wed, 13 Nov 2019 19:52:31 +0000

Maybe you and your shop have been in the automotive service industry for a long time now. Perhaps even, unlike many shops out there, your customer rep providers are knowledgeable, well-trained, and consistent in their ability to close a sale. Still, at Jeff Cowan’s Pro Talk, we believe there is always a way to learn a thing or two more, which is why we created our Sales Training Seminars…

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