Sales Advisor Training – Jeff Cowan's Pro Talk

The Benefits of Online Training Workshops: Revolutionary Learning for Service Managers in the Digital Age

Mike Manning — Wed, 30 Apr 2025 11:56:50 +0000

The automotive service industry has undergone a dramatic transformation in recent years, and professional development has evolved alongside it. Online training workshops have emerged as a powerful alternative to traditional classroom instruction, offering service managers in dealerships and quick lube shops unprecedented flexibility and accessibility. As the automotive industry continues to evolve…

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The Benefits of In-Person Training Workshops: Why Face-to-Face Service Manager Training Delivers Superior Results

Mike Manning — Tue, 15 Apr 2025 16:13:15 +0000

In an increasingly digital world, the value of face-to-face interaction has never been more apparent, especially in professional development settings. For automotive service managers in dealerships and quick lube shops, in-person training workshops offer unique advantages that online alternatives simply cannot match. Understanding these benefits is crucial for dealership owners and service…

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What Does a Service Advisor Do? Your Complete Guide to This Essential Automotive Role

Mike Manning — Mon, 10 Mar 2025 08:01:15 +0000

In the automotive service industry, service advisors serve as the critical link between customers and technicians, playing an essential role in ensuring customer satisfaction while driving revenue growth. Automotive service advisors act as the liaison between customers and auto technicians, handling tasks such as scheduling service appointments and managing quotes, typically working for car…

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What Does a Service Manager Do? A Complete Guide to Automotive Service Management

Mike Manning — Thu, 27 Feb 2025 15:46:13 +0000

In the fast-paced world of automotive service, the service manager stands as the cornerstone of operations, orchestrating everything from customer satisfaction to profitability. Whether in a bustling car dealership or a quick-service lube shop, service managers play a pivotal role in ensuring smooth operations, exceptional customer experiences, and business success. Understanding what a service…

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The Critical Importance of Training Your Service Advisors

Mike Manning — Mon, 03 Feb 2025 11:48:42 +0000

In today’s highly competitive automotive service industry, the difference between thriving and merely surviving often comes down to one critical factor: the quality of your service advisors. These frontline professionals serve as the bridge between technical expertise and customer satisfaction, making their training not just important, but absolutely essential for dealership success.

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Jeff Cowan’s Protalk: Revolutionizing Automotive Service Training

Mike Manning — Fri, 17 Jan 2025 13:34:18 +0000

In the competitive automotive service industry, success hinges on more than just technical expertise—it requires exceptional customer service skills, effective sales techniques, and the ability to build lasting relationships. Jeff Cowan’s Protalk has emerged as the leading authority in automotive service training, helping service departments across the globe maximize their potential and achieve…

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Jeff Cowan’s Book: What I’ve Learned from Attending Over 40 Indy 500s Wins Awards

Mike Manning — Fri, 05 Jul 2024 15:15:58 +0000

We at Jeff Cowan’s Pro Talk are excited to announce that our book, What I Learned from Attending Over 40 Indy 500s, has won the top prize in a national contest book award contest, the Book Excellence Award. Out of 1,000s of books that were submitted as contestants, we came in first for design, outstanding writing and content, and overall market appeal. We always knew we had a winner in this book…

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Understanding the Value of Sales Advisor Training

Jeff Cowan — Wed, 13 Nov 2019 19:52:31 +0000

Maybe you and your shop have been in the automotive service industry for a long time now. Perhaps even, unlike many shops out there, your customer rep providers are knowledgeable, well-trained, and consistent in their ability to close a sale. Still, at Jeff Cowan’s Pro Talk, we believe there is always a way to learn a thing or two more, which is why we created our Sales Training Seminars…

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What is Automotive Fixed Operations Sales Training?

Jeff Cowan — Tue, 03 Sep 2019 19:56:00 +0000

Many auto service shops deploy under-trained, under-experienced people to act as customer service reps. They give them a uniform, a clipboard, and the goal of optimizing sales while assuring customer loyalty. Many of these service reps have just one or two ways of handling customer objections. But what if we told you there are dozens of highly effective ways to handle objections? That’s just one…

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Why 60% of Service Drive Sales are Missed

Jeff Cowan — Sun, 25 Nov 2018 01:12:34 +0000

) Taking control – means putting yourself in control of the situation and guiding its outcomes. Taking control of selling means that you are prepared for the sales conversation by being prepared to guide the discussion. A sales discussion that is in control will be defined by certain factors that increase the probability of a sale. 2.) Pointing it out – Customers purchase services that they…

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