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	<title>Books &#8211; Jeff Cowan&#039;s Pro Talk</title>
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	<link>https://automotiveservicetraining.com</link>
	<description>The Nation&#039;s #1 Service Advisor Sales Training Consultants</description>
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	<title>Books &#8211; Jeff Cowan&#039;s Pro Talk</title>
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		<title>The Complete Jeff Cowan Library 5-Book Bundle + Pocket Guide</title>
		<link>https://automotiveservicetraining.com/product/the-complete-jeff-cowan-library-5-book-bundle-pocket-guide/</link>
					<comments>https://automotiveservicetraining.com/product/the-complete-jeff-cowan-library-5-book-bundle-pocket-guide/#respond</comments>
		
		<dc:creator><![CDATA[cimetta]]></dc:creator>
		<pubDate>Tue, 30 Jun 2026 21:28:39 +0000</pubDate>
				<guid isPermaLink="false">https://automotiveservicetraining.com/?post_type=product&#038;p=7733</guid>

					<description><![CDATA[<strong>Includes FREE U.S. Shipping</strong>
Includes:
<ul>
 	<li style="list-style-type: none;">
<ul>
 	<li>Write Service &#38; Write Your Own Paycheck</li>
 	<li>What I've Learned from Attending Over 40 Indy 500s</li>
 	<li>The Forgotten Rules of Living Life</li>
 	<li>The Forgotten Rules of Professional Salesmanship</li>
 	<li><em><strong>AND The Forgotten Rules of Automotive Service Advising (Pocket Guide)</strong></em></li>
</ul>
</li>
</ul>
What I've Learned from Attending Over 40 Indy 500s and The Forgotten Rules of Living Life are <strong>“Reader’s Favorite Award”</strong> and the <strong>“Book Excellence Award”</strong> winners!
<img class="alignnone size-medium wp-image-7732" src="https://automotiveservicetraining.com/wp-content/uploads/2026/06/awardwinner-300x146.jpg" alt="" width="300" height="146" />]]></description>
										<content:encoded><![CDATA[<p>Everything Jeff Cowan has written—plus the essential Automotive Service Advising Pocket Guide—in one complete collection. If you’re looking for the ultimate Jeff Cowan library, this is it. You’ll receive all five of Jeff’s bestselling books, covering personal growth, professional salesmanship, automotive service, leadership, motivation, and real-world business success, along with the Rules of…</p>
<p><a href="https://automotiveservicetraining.com/product/the-complete-jeff-cowan-library-5-book-bundle-pocket-guide/" rel="nofollow">Source</a></p>]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7733</post-id>	</item>
		<item>
		<title>The Jeff Cowan Success Library 4-Book Bundle</title>
		<link>https://automotiveservicetraining.com/product/the-jeff-cowan-success-library-4-book-bundle/</link>
					<comments>https://automotiveservicetraining.com/product/the-jeff-cowan-success-library-4-book-bundle/#respond</comments>
		
		<dc:creator><![CDATA[cimetta]]></dc:creator>
		<pubDate>Tue, 30 Jun 2026 21:26:59 +0000</pubDate>
				<guid isPermaLink="false">https://automotiveservicetraining.com/?post_type=product&#038;p=7734</guid>

					<description><![CDATA[<strong>Includes FREE U.S. Shipping</strong>
Includes:
<ul>
 	<li>Write Service &#38; Write Your Own Paycheck</li>
 	<li>What I've Learned from Attending Over 40 Indy 500s</li>
 	<li>The Forgotten Rules of Living Life</li>
 	<li>The Forgotten Rules of Professional Salesmanship</li>
</ul>
What I've Learned from Attending Over 40 Indy 500s and The Forgotten Rules of Living Life are <strong>“Reader’s Favorite Award”</strong> and the <strong>“Book Excellence Award”</strong> winners!
<img class="alignnone size-medium wp-image-7732" src="https://automotiveservicetraining.com/wp-content/uploads/2026/06/awardwinner-300x146.jpg" alt="" width="300" height="146" />]]></description>
										<content:encoded><![CDATA[<p>Become a better leader, salesperson, communicator, and person while saving money. Jeff Cowan has spent more than four decades helping people improve their careers, businesses, and lives. This exclusive 4-book collection brings together his most impactful works, covering professional sales, personal growth, automotive success, leadership, motivation, and the life lessons he’s learned throughout an…</p>
<p><a href="https://automotiveservicetraining.com/product/the-jeff-cowan-success-library-4-book-bundle/" rel="nofollow">Source</a></p>]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7734</post-id>	</item>
		<item>
		<title>The Forgotten Rules of Living Life</title>
		<link>https://automotiveservicetraining.com/product/the-forgotten-rules-of-living-life/</link>
					<comments>https://automotiveservicetraining.com/product/the-forgotten-rules-of-living-life/#respond</comments>
		
		<dc:creator><![CDATA[cimetta]]></dc:creator>
		<pubDate>Tue, 30 Jun 2026 20:48:01 +0000</pubDate>
				<guid isPermaLink="false">https://automotiveservicetraining.com/?post_type=product&#038;p=7726</guid>

					<description><![CDATA[<strong>Free Shipping</strong>
Discover timeless principles for living a happier, more intentional life. Inspired by an unexpected digital detox, Jeff Cowan shares practical lessons on relationships, gratitude, purpose, and making meaningful choices every day.

<strong>“Reader’s Favorite Award” and the “Book Excellence Award” winner!</strong>
<img class="alignnone size-medium wp-image-7732" src="https://automotiveservicetraining.com/wp-content/uploads/2026/06/awardwinner-300x146.jpg" alt="" width="300" height="146" />]]></description>
										<content:encoded><![CDATA[<p>Life moves fast, and it’s easy to spend more time reacting than intentionally living. In The Forgotten Rules of Living Life, renowned speaker and trainer Jeff Cowan shares simple, timeless principles that helped him rediscover what matters most. Drawing from personal experience, Jeff explores practical ways to reconnect with family and friends, appreciate life’s everyday moments…</p>
<p><a href="https://automotiveservicetraining.com/product/the-forgotten-rules-of-living-life/" rel="nofollow">Source</a></p>]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7726</post-id>	</item>
		<item>
		<title>The Forgotten Rules of Professional Salesmanship</title>
		<link>https://automotiveservicetraining.com/product/the-forgotten-rules-of-professional-salesmanship/</link>
					<comments>https://automotiveservicetraining.com/product/the-forgotten-rules-of-professional-salesmanship/#respond</comments>
		
		<dc:creator><![CDATA[cimetta]]></dc:creator>
		<pubDate>Tue, 30 Jun 2026 20:47:20 +0000</pubDate>
				<guid isPermaLink="false">https://automotiveservicetraining.com/?post_type=product&#038;p=7727</guid>

					<description><![CDATA[<strong>Free Shipping</strong>
In this book, you will find strategies he has learned from some of the most successful businessmen and women regarding sales, motivation, leadership, management, and life in general.]]></description>
										<content:encoded><![CDATA[<p>Jeff Cowan shares the foundational rules followed by top-performing sales professionals across every industry. Rather than focusing on gimmicks, this book teaches proven principles that build trust, improve communication, substantially increase sales, commissions and consistently produce better results. Topics Include: Ideal for new salespeople…</p>
<p><a href="https://automotiveservicetraining.com/product/the-forgotten-rules-of-professional-salesmanship/" rel="nofollow">Source</a></p>]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7727</post-id>	</item>
		<item>
		<title>Selling Service Advisor Pocket Guide</title>
		<link>https://automotiveservicetraining.com/product/selling-service-advisor-pocket-guide/</link>
					<comments>https://automotiveservicetraining.com/product/selling-service-advisor-pocket-guide/#respond</comments>
		
		<dc:creator><![CDATA[cimetta]]></dc:creator>
		<pubDate>Wed, 31 Aug 2022 16:02:08 +0000</pubDate>
				<guid isPermaLink="false">https://automotiveservicetraining.com/?post_type=product&#038;p=6749</guid>

					<description><![CDATA[With this invaluable pocket guide, advisors will learn how to quickly identify selling opportunities, the features of the services they will be offering and most importantly, the benefits of each product or service.

Each of the 27 chapters includes a written presentation that gets the sale and is based on Jeff’s highly successful “Six Step Benefit Based Presentation”. Each presentation is followed by the most common objections that a customer is most likely to give with a word track that shows the advisor how to handle each objection successfully.]]></description>
										<content:encoded><![CDATA[<p>The biggest reason most auto service advisors have for not making a sale is simply because they do not know how to. With this invaluable pocket guide, advisors will learn how to quickly identify selling opportunities, the features of the services they will be offering and most importantly, the benefits of each product or service. Each of the 27 chapters includes a written presentation that gets…</p>
<p><a href="https://automotiveservicetraining.com/product/selling-service-advisor-pocket-guide/" rel="nofollow">Source</a></p>]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6749</post-id>	</item>
		<item>
		<title>What I&#8217;ve Learned from Attending Over 40 Indy 500s</title>
		<link>https://automotiveservicetraining.com/product/what-ive-learned-from-attending-over-40-indy-500s/</link>
					<comments>https://automotiveservicetraining.com/product/what-ive-learned-from-attending-over-40-indy-500s/#respond</comments>
		
		<dc:creator><![CDATA[cimetta]]></dc:creator>
		<pubDate>Mon, 29 Aug 2022 17:18:18 +0000</pubDate>
				<guid isPermaLink="false">https://automotiveservicetraining.com/?post_type=product&#038;p=6373</guid>

					<description><![CDATA[<strong>Free Shipping</strong>
More than racing; this collection of stories reveals powerful lessons about leadership, motivation, business, and life learned from decades at the Indianapolis 500.

<strong>“Reader’s Favorite Award” and the “Book Excellence Award” winner!</strong>
<img class="alignnone size-medium wp-image-7732" src="https://automotiveservicetraining.com/wp-content/uploads/2026/06/awardwinner-300x146.jpg" alt="" width="300" height="146" />]]></description>
										<content:encoded><![CDATA[<p>For decades Jeff Cowan has attended the Indianapolis 500, collecting unforgettable experiences and the valuable life lessons hidden within them. Every chapter pairs a memorable racing story with practical lessons that apply to business, leadership, sales, motivation, and personal growth. Inside…</p>
<p><a href="https://automotiveservicetraining.com/product/what-ive-learned-from-attending-over-40-indy-500s/" rel="nofollow">Source</a></p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">6373</post-id>	</item>
		<item>
		<title>Write Service and Write Your Own Paycheck</title>
		<link>https://automotiveservicetraining.com/product/write-service-and-write-your-own-paycheck/</link>
					<comments>https://automotiveservicetraining.com/product/write-service-and-write-your-own-paycheck/#respond</comments>
		
		<dc:creator><![CDATA[cimetta]]></dc:creator>
		<pubDate>Sun, 28 Aug 2022 16:41:03 +0000</pubDate>
				<guid isPermaLink="false">https://automotiveservicetraining.com/?post_type=product&#038;p=6265</guid>

					<description><![CDATA[This course will teach you not only how to be a service advisor, but how to become the most wanted and sought-after service advisor anywhere.]]></description>
										<content:encoded><![CDATA[<p>This course will teach you not only how to be a service advisor, but how to become the most wanted and sought-after service advisor anywhere. I will show you not only how to do the job, but what metrics employers are looking for and how to exceed their every expectation. Most who use my process find themselves in the top seven percent of this field. Check these facts out…</p>
<p><a href="https://automotiveservicetraining.com/product/write-service-and-write-your-own-paycheck/" rel="nofollow">Source</a></p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">6265</post-id>	</item>
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