Latest News – Jeff Cowan's Pro Talk

Jeff Cowan’s Protalk: Revolutionizing Automotive Service Training

Mike Manning — Fri, 17 Jan 2025 13:34:18 +0000

In the competitive automotive service industry, success hinges on more than just technical expertise—it requires exceptional customer service skills, effective sales techniques, and the ability to build lasting relationships. Jeff Cowan’s Protalk has emerged as the leading authority in automotive service training, helping service departments across the globe maximize their potential and achieve…

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The Forgotten Rules of Writing Automotive Service: Las Vegas – Two-Day Workshop

Mike Manning — Fri, 06 Sep 2024 18:13:51 +0000

Jeff Cowan is a legendary speaker in the automotive service space. His passion for motivational speaking and developing and delivering educational content is unsurpassed by anyone else in the industry. Not only does he create and present the most current and effective content on Automotive Service Writing, but he does so with a level of energy and excitement that keeps these forums moving quickly.

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Jeff Cowan’s Book: What I’ve Learned from Attending Over 40 Indy 500s Wins Awards

Mike Manning — Fri, 05 Jul 2024 15:15:58 +0000

We at Jeff Cowan’s Pro Talk are excited to announce that our book, What I Learned from Attending Over 40 Indy 500s, has won the top prize in a national contest book award contest, the Book Excellence Award. Out of 1,000s of books that were submitted as contestants, we came in first for design, outstanding writing and content, and overall market appeal. We always knew we had a winner in this book…

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Born to Lead, Trained to Match: How to Unlock Natural Leadership Potential

Jeff Cowan — Sun, 30 Jan 2022 17:40:09 +0000

Too often, people born to lead are hindered by ineffective sales policies or bad habits. A key aspect of improving your sales is ensuring your dealership’s service managers are the best they can be, inspiring and motivating their personnel at every turn and glance. Here are some pro tips on how best to unlock the natural leadership potential for anyone on your team, including yourself…

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The Value of Service Drive Training for Service Managers at Automotive Dealerships

Jeff Cowan — Thu, 23 Jan 2020 16:40:53 +0000

With nearly 450 million annual oil changes and an industry valued at over 7 billion dollars, express services training is one of the most fundamental and essential aspects of the service process, especially as it pertains to automotive dealerships, their profit margins, and customer return rates. No service center can expect success or substantially increased revenues without a team of highly…

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Understanding the Value of the Service Manager at an Automotive Dealership

Jeff Cowan — Thu, 09 Jan 2020 16:19:14 +0000

While the service center has a lot of stakeholders, including floor operations advisors, technicians, service advisors, and clients, the most critical person in the entire process is the service manager. Today, we will examine the significance of having a skilled and experienced service manager in your dealership and provide some insight into how Jeff Cowan’s Pro Talk manager and service advisor…

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