Fixed Operation – Jeff Cowan's Pro Talk https://automotiveservicetraining.com The Nation's #1 Service Advisor Sales Training Consultants Wed, 03 Jun 2026 04:27:04 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://automotiveservicetraining.com/wp-content/uploads/2022/10/favicon-1.png Fixed Operation – Jeff Cowan's Pro Talk https://automotiveservicetraining.com 32 32 209999092 How to Sell Maintenance to Customers Who “Just Want an Oil Change” https://automotiveservicetraining.com/how-to-sell-maintenance-to-customers-who-just-want-an-oil-change/ https://automotiveservicetraining.com/how-to-sell-maintenance-to-customers-who-just-want-an-oil-change/#respond Tue, 03 Feb 2026 14:08:39 +0000 https://automotiveservicetraining.com/?p=7548 The oil change customer is the most common customer on the service drive — and the most underestimated opportunity in the building. They walked in with one thing in mind and a guard up against anything beyond it. But that guard isn’t about stubbornness. It’s about trust, clarity, and perceived value. When you understand what’s actually driving the resistance…

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]]> https://automotiveservicetraining.com/how-to-sell-maintenance-to-customers-who-just-want-an-oil-change/feed/ 0 7548 How to Use Text and Digital Communication to Improve the Service Experience https://automotiveservicetraining.com/how-to-use-text-and-digital-communication-to-improve-the-service-experience/ https://automotiveservicetraining.com/how-to-use-text-and-digital-communication-to-improve-the-service-experience/#respond Fri, 09 Jan 2026 09:43:45 +0000 https://automotiveservicetraining.com/?p=7544 The phone call that goes to voicemail. The customer who doesn’t check their email until after 6 PM. The approval was delayed two hours because no one could reach the owner of the vehicle. These are daily friction points on the service drive — and they’re almost entirely avoidable. The shift toward digital communication isn’t a trend worth monitoring. It’s already here…

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]]> https://automotiveservicetraining.com/how-to-use-text-and-digital-communication-to-improve-the-service-experience/feed/ 0 7544 The Right Way to Greet a Customer on the Service Drive https://automotiveservicetraining.com/the-right-way-to-greet-a-customer-on-the-service-drive/ https://automotiveservicetraining.com/the-right-way-to-greet-a-customer-on-the-service-drive/#respond Mon, 29 Dec 2025 10:50:48 +0000 https://automotiveservicetraining.com/?p=7542 Most advisors think the sale happens when they present the estimate. It doesn’t. It happens in the first 30 seconds — before the vehicle is written up, before the inspection is complete, before a single recommendation is made. The greeting is where trust is either established or withheld. And trust, more than anything else, is what determines whether a customer says yes to your recommendations…

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]]> https://automotiveservicetraining.com/the-right-way-to-greet-a-customer-on-the-service-drive/feed/ 0 7542 Why Your Service Department Is Losing Customers to Independent Shops (And How to Win Them Back) https://automotiveservicetraining.com/why-your-service-department-is-losing-customers-to-independent-shops-and-how-to-win-them-back/ https://automotiveservicetraining.com/why-your-service-department-is-losing-customers-to-independent-shops-and-how-to-win-them-back/#respond Mon, 24 Nov 2025 13:44:27 +0000 https://automotiveservicetraining.com/?p=7530 Every dealership service department loses customers to independent shops. Some lose a handful. Some lose a significant portion of their potential repeat business every single month — and most don’t fully understand why. The easy explanation is price. Independent shops charge less, the story goes, so price-sensitive customers go there. But the data and the exit conversations tell a more…

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]]> https://automotiveservicetraining.com/why-your-service-department-is-losing-customers-to-independent-shops-and-how-to-win-them-back/feed/ 0 7530 How Service Managers Can Coach Advisors Without Micromanaging https://automotiveservicetraining.com/how-service-managers-can-coach-advisors-without-micromanaging/ https://automotiveservicetraining.com/how-service-managers-can-coach-advisors-without-micromanaging/#respond Tue, 11 Nov 2025 12:39:07 +0000 https://automotiveservicetraining.com/?p=7523 There’s a fine line between holding your team accountable and making them feel like they’re being watched every minute of the day. Cross it, and you don’t just lose productivity — you lose your best people. The most effective service managers aren’t the ones who monitor the most. They’re the ones who develop the most. Here’s how to build a coaching culture on the service drive that produces top…

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]]> https://automotiveservicetraining.com/how-service-managers-can-coach-advisors-without-micromanaging/feed/ 0 7523 How to Handle the “I Need to Think About It” Objection Without Losing the Sale https://automotiveservicetraining.com/how-to-handle-the-i-need-to-think-about-it-objection-without-losing-the-sale/ https://automotiveservicetraining.com/how-to-handle-the-i-need-to-think-about-it-objection-without-losing-the-sale/#respond Tue, 14 Oct 2025 17:11:18 +0000 https://automotiveservicetraining.com/?p=7519 Every service advisor has heard it. The vehicle inspection is done, the estimate is presented, and just when you expect a green light — the customer pauses and says, “Let me think about it.” It’s the most common objection on the service drive, and it quietly drains thousands in monthly revenue. The good news? It’s one of the most handleable objections in the business — if you know what’s really…

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]]> https://automotiveservicetraining.com/how-to-handle-the-i-need-to-think-about-it-objection-without-losing-the-sale/feed/ 0 7519 Transform Your Dealership’s Performance with Professional BDC Training https://automotiveservicetraining.com/transform-your-dealerships-performance-with-professional-bdc-training/ https://automotiveservicetraining.com/transform-your-dealerships-performance-with-professional-bdc-training/#respond Mon, 08 Sep 2025 13:01:41 +0000 https://automotiveservicetraining.com/?p=7462 In today’s competitive automotive landscape, a well-trained Business Development Center (BDC) can be the difference between thriving and merely surviving. For automotive dealerships looking to maximize their fixed operations potential, investing in comprehensive BDC training has become not just beneficial—it’s essential. BDC stands for Business Development Center, and it furthers the reach and…

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]]> https://automotiveservicetraining.com/transform-your-dealerships-performance-with-professional-bdc-training/feed/ 0 7462 Transform Your Quick Lube Business with Jeff Cowan’s Pro Talk Training Solutions https://automotiveservicetraining.com/transform-your-quick-lube-business-with-jeff-cowans-pro-talk-training-solutions/ https://automotiveservicetraining.com/transform-your-quick-lube-business-with-jeff-cowans-pro-talk-training-solutions/#comments Thu, 14 Aug 2025 10:51:42 +0000 https://automotiveservicetraining.com/?p=7473 The quick lube and express service industry faces unique challenges that traditional automotive training programs often overlook. Fast-paced environments, high customer turnover, and limited interaction time require specialized skills that maximize every customer opportunity. Jeff Cowan’s Pro Talk training programs, originally designed for dealership service departments…

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]]> https://automotiveservicetraining.com/transform-your-quick-lube-business-with-jeff-cowans-pro-talk-training-solutions/feed/ 1 7473 Master Service Advisory Skills with Jeff Cowan’s Revolutionary Video Training Courses https://automotiveservicetraining.com/master-service-advisory-skills-with-jeff-cowans-revolutionary-video-training-courses/ https://automotiveservicetraining.com/master-service-advisory-skills-with-jeff-cowans-revolutionary-video-training-courses/#respond Wed, 09 Jul 2025 15:07:06 +0000 https://automotiveservicetraining.com/?p=7468 In today’s fast-paced automotive industry, continuous learning and skill development are crucial for service advisor success. Jeff Cowan’s Pro Talk has emerged as North America’s leading provider of service advisor video training, offering cutting-edge online courses that transform automotive professionals into top performers. With proven methodologies and interactive content…

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]]> https://automotiveservicetraining.com/master-service-advisory-skills-with-jeff-cowans-revolutionary-video-training-courses/feed/ 0 7468 Transform Your Automotive Career with Jeff Cowan’s Essential Pro Talk Training Books https://automotiveservicetraining.com/transform-your-automotive-career-with-jeff-cowans-essential-pro-talk-training-books/ https://automotiveservicetraining.com/transform-your-automotive-career-with-jeff-cowans-essential-pro-talk-training-books/#respond Wed, 11 Jun 2025 14:40:00 +0000 https://automotiveservicetraining.com/?p=7464 In the competitive world of automotive service, knowledge is power, and the right training materials can make the difference between mediocre performance and exceptional success. Jeff Cowan is an American motivational speaker, sales training instructor, and self-help author whose books have become essential resources for service advisors, service managers, and fixed operations teams across North…

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