Dealership Training – Jeff Cowan's Pro Talk https://automotiveservicetraining.com The Nation's #1 Service Advisor Sales Training Consultants Wed, 03 Jun 2026 04:26:00 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://automotiveservicetraining.com/wp-content/uploads/2022/10/favicon-1.png Dealership Training – Jeff Cowan's Pro Talk https://automotiveservicetraining.com 32 32 209999092 How to Recruit and Retain Great Service Advisors in a Competitive Market https://automotiveservicetraining.com/how-to-recruit-and-retain-great-service-advisors-in-a-competitive-market/ https://automotiveservicetraining.com/how-to-recruit-and-retain-great-service-advisors-in-a-competitive-market/#respond Fri, 27 Feb 2026 14:13:26 +0000 https://automotiveservicetraining.com/?p=7550 The talent shortage in fixed operations isn’t new — but it’s getting harder to ignore. Service departments across the country are running understaffed, promoting advisors before they’re ready, and losing their best people to competitors who made a slightly better offer or created a slightly better environment. The dealers and service managers who are winning the talent war aren’t doing it by…

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]]> https://automotiveservicetraining.com/how-to-recruit-and-retain-great-service-advisors-in-a-competitive-market/feed/ 0 7550 How to Sell Maintenance to Customers Who “Just Want an Oil Change” https://automotiveservicetraining.com/how-to-sell-maintenance-to-customers-who-just-want-an-oil-change/ https://automotiveservicetraining.com/how-to-sell-maintenance-to-customers-who-just-want-an-oil-change/#respond Tue, 03 Feb 2026 14:08:39 +0000 https://automotiveservicetraining.com/?p=7548 The oil change customer is the most common customer on the service drive — and the most underestimated opportunity in the building. They walked in with one thing in mind and a guard up against anything beyond it. But that guard isn’t about stubbornness. It’s about trust, clarity, and perceived value. When you understand what’s actually driving the resistance…

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]]> https://automotiveservicetraining.com/how-to-sell-maintenance-to-customers-who-just-want-an-oil-change/feed/ 0 7548 What Your CSI Score Is Really Telling You (And What to Do About It) https://automotiveservicetraining.com/what-your-csi-score-is-really-telling-you-and-what-to-do-about-it/ https://automotiveservicetraining.com/what-your-csi-score-is-really-telling-you-and-what-to-do-about-it/#respond Fri, 12 Dec 2025 15:12:29 +0000 https://automotiveservicetraining.com/?p=7540 Most service advisors check their CSI score the same way they check the weather — they glance at it, react to it, and move on. But a CSI score isn’t just a number. It’s a behavioral report card. Every point gained or lost traces back to something a specific advisor did or didn’t do during a specific customer interaction. The teams that consistently lead in customer satisfaction aren’t just…

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]]> https://automotiveservicetraining.com/what-your-csi-score-is-really-telling-you-and-what-to-do-about-it/feed/ 0 7540 Why Your Service Department Is Losing Customers to Independent Shops (And How to Win Them Back) https://automotiveservicetraining.com/why-your-service-department-is-losing-customers-to-independent-shops-and-how-to-win-them-back/ https://automotiveservicetraining.com/why-your-service-department-is-losing-customers-to-independent-shops-and-how-to-win-them-back/#respond Mon, 24 Nov 2025 13:44:27 +0000 https://automotiveservicetraining.com/?p=7530 Every dealership service department loses customers to independent shops. Some lose a handful. Some lose a significant portion of their potential repeat business every single month — and most don’t fully understand why. The easy explanation is price. Independent shops charge less, the story goes, so price-sensitive customers go there. But the data and the exit conversations tell a more…

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]]> https://automotiveservicetraining.com/why-your-service-department-is-losing-customers-to-independent-shops-and-how-to-win-them-back/feed/ 0 7530 Transform Your Dealership’s Performance with Professional BDC Training https://automotiveservicetraining.com/transform-your-dealerships-performance-with-professional-bdc-training/ https://automotiveservicetraining.com/transform-your-dealerships-performance-with-professional-bdc-training/#respond Mon, 08 Sep 2025 13:01:41 +0000 https://automotiveservicetraining.com/?p=7462 In today’s competitive automotive landscape, a well-trained Business Development Center (BDC) can be the difference between thriving and merely surviving. For automotive dealerships looking to maximize their fixed operations potential, investing in comprehensive BDC training has become not just beneficial—it’s essential. BDC stands for Business Development Center, and it furthers the reach and…

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]]> https://automotiveservicetraining.com/transform-your-dealerships-performance-with-professional-bdc-training/feed/ 0 7462 Master Service Advisory Skills with Jeff Cowan’s Revolutionary Video Training Courses https://automotiveservicetraining.com/master-service-advisory-skills-with-jeff-cowans-revolutionary-video-training-courses/ https://automotiveservicetraining.com/master-service-advisory-skills-with-jeff-cowans-revolutionary-video-training-courses/#respond Wed, 09 Jul 2025 15:07:06 +0000 https://automotiveservicetraining.com/?p=7468 In today’s fast-paced automotive industry, continuous learning and skill development are crucial for service advisor success. Jeff Cowan’s Pro Talk has emerged as North America’s leading provider of service advisor video training, offering cutting-edge online courses that transform automotive professionals into top performers. With proven methodologies and interactive content…

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]]> https://automotiveservicetraining.com/master-service-advisory-skills-with-jeff-cowans-revolutionary-video-training-courses/feed/ 0 7468 Transform Your Automotive Career with Jeff Cowan’s Essential Pro Talk Training Books https://automotiveservicetraining.com/transform-your-automotive-career-with-jeff-cowans-essential-pro-talk-training-books/ https://automotiveservicetraining.com/transform-your-automotive-career-with-jeff-cowans-essential-pro-talk-training-books/#respond Wed, 11 Jun 2025 14:40:00 +0000 https://automotiveservicetraining.com/?p=7464 In the competitive world of automotive service, knowledge is power, and the right training materials can make the difference between mediocre performance and exceptional success. Jeff Cowan is an American motivational speaker, sales training instructor, and self-help author whose books have become essential resources for service advisors, service managers, and fixed operations teams across North…

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]]> https://automotiveservicetraining.com/transform-your-automotive-career-with-jeff-cowans-essential-pro-talk-training-books/feed/ 0 7464 How to Recruit the Best Candidates for Service Advisor Roles: Finding the Right Attitude and Aptitude https://automotiveservicetraining.com/how-to-recruit-the-best-candidates-for-service-advisor-roles-finding-the-right-attitude-and-aptitude/ https://automotiveservicetraining.com/how-to-recruit-the-best-candidates-for-service-advisor-roles-finding-the-right-attitude-and-aptitude/#respond Thu, 08 May 2025 14:16:33 +0000 https://automotiveservicetraining.com/?p=7450 In today’s competitive automotive service industry, finding exceptional service advisor candidates can make the difference between a thriving service department and one that merely survives. The best service advisors combine the right attitude with strong customer focus and an eagerness to learn, creating the foundation for long-term success. Understanding how to identify and attract these…

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]]> https://automotiveservicetraining.com/how-to-recruit-the-best-candidates-for-service-advisor-roles-finding-the-right-attitude-and-aptitude/feed/ 0 7450 The Benefits of Online Training Workshops: Revolutionary Learning for Service Managers in the Digital Age https://automotiveservicetraining.com/the-benefits-of-online-training-workshops-revolutionary-learning-for-service-managers-in-the-digital-age/ https://automotiveservicetraining.com/the-benefits-of-online-training-workshops-revolutionary-learning-for-service-managers-in-the-digital-age/#respond Wed, 30 Apr 2025 11:56:50 +0000 https://automotiveservicetraining.com/?p=7448 The automotive service industry has undergone a dramatic transformation in recent years, and professional development has evolved alongside it. Online training workshops have emerged as a powerful alternative to traditional classroom instruction, offering service managers in dealerships and quick lube shops unprecedented flexibility and accessibility. As the automotive industry continues to evolve…

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]]> https://automotiveservicetraining.com/the-benefits-of-online-training-workshops-revolutionary-learning-for-service-managers-in-the-digital-age/feed/ 0 7448 The Benefits of In-Person Training Workshops: Why Face-to-Face Service Manager Training Delivers Superior Results https://automotiveservicetraining.com/7445-2/ https://automotiveservicetraining.com/7445-2/#respond Tue, 15 Apr 2025 16:13:15 +0000 https://automotiveservicetraining.com/?p=7445 In an increasingly digital world, the value of face-to-face interaction has never been more apparent, especially in professional development settings. For automotive service managers in dealerships and quick lube shops, in-person training workshops offer unique advantages that online alternatives simply cannot match. Understanding these benefits is crucial for dealership owners and service…

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