<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Dealership Training &#8211; Jeff Cowan&#039;s Pro Talk</title>
	<atom:link href="https://automotiveservicetraining.com/category/dealership-training/feed/" rel="self" type="application/rss+xml" />
	<link>https://automotiveservicetraining.com</link>
	<description>The Nation&#039;s #1 Service Advisor Sales Training Consultants</description>
	<lastBuildDate>Fri, 19 Sep 2025 17:44:24 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.7.3</generator>

<image>
	<url>https://automotiveservicetraining.com/wp-content/uploads/2022/10/favicon-1.png</url>
	<title>Dealership Training &#8211; Jeff Cowan&#039;s Pro Talk</title>
	<link>https://automotiveservicetraining.com</link>
	<width>32</width>
	<height>32</height>
</image> 
<site xmlns="com-wordpress:feed-additions:1">209999092</site>	<item>
		<title>How to Recruit the Best Candidates for Service Advisor Roles: Finding the Right Attitude and Aptitude</title>
		<link>https://automotiveservicetraining.com/how-to-recruit-the-best-candidates-for-service-advisor-roles-finding-the-right-attitude-and-aptitude/</link>
					<comments>https://automotiveservicetraining.com/how-to-recruit-the-best-candidates-for-service-advisor-roles-finding-the-right-attitude-and-aptitude/#respond</comments>
		
		<dc:creator><![CDATA[Mike Manning]]></dc:creator>
		<pubDate>Thu, 08 May 2025 14:16:33 +0000</pubDate>
				<category><![CDATA[Dealership Training]]></category>
		<category><![CDATA[Fixed Operation]]></category>
		<category><![CDATA[Service Advisor Training]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<guid isPermaLink="false">https://automotiveservicetraining.com/?p=7450</guid>

					<description><![CDATA[In today&#8217;s competitive automotive service industry, finding exceptional service advisor candidates can make the difference between a thriving service department and one that merely survives. The best service advisors combine...]]></description>
										<content:encoded><![CDATA[<p>In today&rsquo;s competitive automotive service industry, finding exceptional service advisor candidates can make the difference between a thriving service department and one that merely survives. The best service advisors combine the right attitude with strong customer focus and an eagerness to learn, creating the foundation for long&#x2d;term success. Understanding how to identify and attract these&#8230;</p>
<p><a href="https://automotiveservicetraining.com/how-to-recruit-the-best-candidates-for-service-advisor-roles-finding-the-right-attitude-and-aptitude/" rel="nofollow">Source</a></p>]]></content:encoded>
					
					<wfw:commentRss>https://automotiveservicetraining.com/how-to-recruit-the-best-candidates-for-service-advisor-roles-finding-the-right-attitude-and-aptitude/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7450</post-id>	</item>
		<item>
		<title>The Benefits of Online Training Workshops: Revolutionary Learning for Service Managers in the Digital Age</title>
		<link>https://automotiveservicetraining.com/the-benefits-of-online-training-workshops-revolutionary-learning-for-service-managers-in-the-digital-age/</link>
					<comments>https://automotiveservicetraining.com/the-benefits-of-online-training-workshops-revolutionary-learning-for-service-managers-in-the-digital-age/#respond</comments>
		
		<dc:creator><![CDATA[Mike Manning]]></dc:creator>
		<pubDate>Wed, 30 Apr 2025 11:56:50 +0000</pubDate>
				<category><![CDATA[Dealership Training]]></category>
		<category><![CDATA[Fixed Operation]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Sales Advisor Training]]></category>
		<category><![CDATA[Service Advisor Training]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">https://automotiveservicetraining.com/?p=7448</guid>

					<description><![CDATA[The automotive service industry has undergone a dramatic transformation in recent years, and professional development has evolved alongside it. Online training workshops have emerged as a powerful alternative to traditional...]]></description>
										<content:encoded><![CDATA[<p>The automotive service industry has undergone a dramatic transformation in recent years, and professional development has evolved alongside it. Online training workshops have emerged as a powerful alternative to traditional classroom instruction, offering service managers in dealerships and quick lube shops unprecedented flexibility and accessibility. As the automotive industry continues to evolve&#8230;</p>
<p><a href="https://automotiveservicetraining.com/the-benefits-of-online-training-workshops-revolutionary-learning-for-service-managers-in-the-digital-age/" rel="nofollow">Source</a></p>]]></content:encoded>
					
					<wfw:commentRss>https://automotiveservicetraining.com/the-benefits-of-online-training-workshops-revolutionary-learning-for-service-managers-in-the-digital-age/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7448</post-id>	</item>
		<item>
		<title>The Benefits of In-Person Training Workshops: Why Face-to-Face Service Manager Training Delivers Superior Results</title>
		<link>https://automotiveservicetraining.com/7445-2/</link>
					<comments>https://automotiveservicetraining.com/7445-2/#respond</comments>
		
		<dc:creator><![CDATA[Mike Manning]]></dc:creator>
		<pubDate>Tue, 15 Apr 2025 16:13:15 +0000</pubDate>
				<category><![CDATA[Dealership Training]]></category>
		<category><![CDATA[Fixed Operation]]></category>
		<category><![CDATA[Sales Advisor Training]]></category>
		<category><![CDATA[Service Advisor Training]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<guid isPermaLink="false">https://automotiveservicetraining.com/?p=7445</guid>

					<description><![CDATA[In an increasingly digital world, the value of face-to-face interaction has never been more apparent, especially in professional development settings. For automotive service managers in dealerships and quick lube shops,...]]></description>
										<content:encoded><![CDATA[<p>In an increasingly digital world, the value of face&#x2d;to&#x2d;face interaction has never been more apparent, especially in professional development settings. For automotive service managers in dealerships and quick lube shops, in&#x2d;person training workshops offer unique advantages that online alternatives simply cannot match. Understanding these benefits is crucial for dealership owners and service&#8230;</p>
<p><a href="https://automotiveservicetraining.com/7445-2/" rel="nofollow">Source</a></p>]]></content:encoded>
					
					<wfw:commentRss>https://automotiveservicetraining.com/7445-2/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7445</post-id>	</item>
		<item>
		<title>What is the Role of Fixed Operations? The Backbone of Automotive Dealership Success</title>
		<link>https://automotiveservicetraining.com/what-is-the-role-of-fixed-operations-the-backbone-of-automotive-dealership-success/</link>
					<comments>https://automotiveservicetraining.com/what-is-the-role-of-fixed-operations-the-backbone-of-automotive-dealership-success/#respond</comments>
		
		<dc:creator><![CDATA[Mike Manning]]></dc:creator>
		<pubDate>Mon, 31 Mar 2025 12:23:48 +0000</pubDate>
				<category><![CDATA[Dealership Training]]></category>
		<category><![CDATA[Fixed Operation]]></category>
		<category><![CDATA[Recruiting]]></category>
		<guid isPermaLink="false">https://automotiveservicetraining.com/?p=7442</guid>

					<description><![CDATA[In the complex world of automotive dealerships, fixed operations stands as the cornerstone of sustainable profitability and customer retention. Simply put, the term fixed operations (fixed ops) refers to the...]]></description>
										<content:encoded><![CDATA[<p>In the complex world of automotive dealerships, fixed operations stands as the cornerstone of sustainable profitability and customer retention. Simply put, the term fixed operations (fixed ops) refers to the parts and service departments of a car dealership, which are essential for after&#x2d;sales support and customer retention. Understanding the role of fixed operations is crucial for dealership&#8230;</p>
<p><a href="https://automotiveservicetraining.com/what-is-the-role-of-fixed-operations-the-backbone-of-automotive-dealership-success/" rel="nofollow">Source</a></p>]]></content:encoded>
					
					<wfw:commentRss>https://automotiveservicetraining.com/what-is-the-role-of-fixed-operations-the-backbone-of-automotive-dealership-success/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7442</post-id>	</item>
		<item>
		<title>What Does a Service Advisor Do? Your Complete Guide to This Essential Automotive Role</title>
		<link>https://automotiveservicetraining.com/what-does-a-service-advisor-do-your-complete-guide-to-this-essential-automotive-role/</link>
					<comments>https://automotiveservicetraining.com/what-does-a-service-advisor-do-your-complete-guide-to-this-essential-automotive-role/#respond</comments>
		
		<dc:creator><![CDATA[Mike Manning]]></dc:creator>
		<pubDate>Mon, 10 Mar 2025 08:01:15 +0000</pubDate>
				<category><![CDATA[Dealership Training]]></category>
		<category><![CDATA[Fixed Operation]]></category>
		<category><![CDATA[Recruiting]]></category>
		<category><![CDATA[Sales Advisor Training]]></category>
		<category><![CDATA[Service Advisor Training]]></category>
		<guid isPermaLink="false">https://automotiveservicetraining.com/?p=7438</guid>

					<description><![CDATA[In the automotive service industry, service advisors serve as the critical link between customers and technicians, playing an essential role in ensuring customer satisfaction while driving revenue growth. Automotive service...]]></description>
										<content:encoded><![CDATA[<p>In the automotive service industry, service advisors serve as the critical link between customers and technicians, playing an essential role in ensuring customer satisfaction while driving revenue growth. Automotive service advisors act as the liaison between customers and auto technicians, handling tasks such as scheduling service appointments and managing quotes, typically working for car&#8230;</p>
<p><a href="https://automotiveservicetraining.com/what-does-a-service-advisor-do-your-complete-guide-to-this-essential-automotive-role/" rel="nofollow">Source</a></p>]]></content:encoded>
					
					<wfw:commentRss>https://automotiveservicetraining.com/what-does-a-service-advisor-do-your-complete-guide-to-this-essential-automotive-role/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7438</post-id>	</item>
		<item>
		<title>What Does a Service Manager Do? A Complete Guide to Automotive Service Management</title>
		<link>https://automotiveservicetraining.com/what-does-a-service-manager-do-a-complete-guide-to-automotive-service-management/</link>
					<comments>https://automotiveservicetraining.com/what-does-a-service-manager-do-a-complete-guide-to-automotive-service-management/#respond</comments>
		
		<dc:creator><![CDATA[Mike Manning]]></dc:creator>
		<pubDate>Thu, 27 Feb 2025 15:46:13 +0000</pubDate>
				<category><![CDATA[Dealership Training]]></category>
		<category><![CDATA[Fixed Operation]]></category>
		<category><![CDATA[Sales Advisor Training]]></category>
		<category><![CDATA[Service Advisor Training]]></category>
		<guid isPermaLink="false">https://automotiveservicetraining.com/?p=7432</guid>

					<description><![CDATA[In the fast-paced world of automotive service, the service manager stands as the cornerstone of operations, orchestrating everything from customer satisfaction to profitability. Whether in a bustling car dealership or...]]></description>
										<content:encoded><![CDATA[<p>In the fast&#x2d;paced world of automotive service, the service manager stands as the cornerstone of operations, orchestrating everything from customer satisfaction to profitability. Whether in a bustling car dealership or a quick&#x2d;service lube shop, service managers play a pivotal role in ensuring smooth operations, exceptional customer experiences, and business success. Understanding what a service&#8230;</p>
<p><a href="https://automotiveservicetraining.com/what-does-a-service-manager-do-a-complete-guide-to-automotive-service-management/" rel="nofollow">Source</a></p>]]></content:encoded>
					
					<wfw:commentRss>https://automotiveservicetraining.com/what-does-a-service-manager-do-a-complete-guide-to-automotive-service-management/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7432</post-id>	</item>
		<item>
		<title>The Critical Importance of Training Your Service Advisors</title>
		<link>https://automotiveservicetraining.com/the-critical-importance-of-training-your-service-advisors/</link>
					<comments>https://automotiveservicetraining.com/the-critical-importance-of-training-your-service-advisors/#respond</comments>
		
		<dc:creator><![CDATA[Mike Manning]]></dc:creator>
		<pubDate>Mon, 03 Feb 2025 11:48:42 +0000</pubDate>
				<category><![CDATA[Dealership Training]]></category>
		<category><![CDATA[Fixed Operation]]></category>
		<category><![CDATA[Sales Advisor Training]]></category>
		<category><![CDATA[Service Advisor Training]]></category>
		<guid isPermaLink="false">https://automotiveservicetraining.com/?p=7429</guid>

					<description><![CDATA[In today&#8217;s highly competitive automotive service industry, the difference between thriving and merely surviving often comes down to one critical factor: the quality of your service advisors. These frontline professionals...]]></description>
										<content:encoded><![CDATA[<p>In today&rsquo;s highly competitive automotive service industry, the difference between thriving and merely surviving often comes down to one critical factor: the quality of your service advisors. These frontline professionals serve as the bridge between technical expertise and customer satisfaction, making their training not just important, but absolutely essential for dealership success.</p>
<p><a href="https://automotiveservicetraining.com/the-critical-importance-of-training-your-service-advisors/" rel="nofollow">Source</a></p>]]></content:encoded>
					
					<wfw:commentRss>https://automotiveservicetraining.com/the-critical-importance-of-training-your-service-advisors/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7429</post-id>	</item>
		<item>
		<title>The Forgotten Rules of Writing Automotive Service: Las Vegas – Two-Day Workshop</title>
		<link>https://automotiveservicetraining.com/the-forgotten-rules-of-writing-automotive-service-a-two-day-workshop/</link>
					<comments>https://automotiveservicetraining.com/the-forgotten-rules-of-writing-automotive-service-a-two-day-workshop/#respond</comments>
		
		<dc:creator><![CDATA[Mike Manning]]></dc:creator>
		<pubDate>Fri, 06 Sep 2024 18:13:51 +0000</pubDate>
				<category><![CDATA[Dealership Training]]></category>
		<category><![CDATA[Fixed Operation]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Service Advisor Training]]></category>
		<guid isPermaLink="false">https://automotiveservicetraining.com/?p=7364</guid>

					<description><![CDATA[Sept 18th and 19th, 2024 in Las Vegas, NV! Jeff Cowan’s Two-Day Workshops Jeff Cowan is a legendary speaker in the automotive service space. His passion for motivational speaking and...]]></description>
										<content:encoded><![CDATA[<p>Jeff Cowan is a legendary speaker in the automotive service space. His passion for motivational speaking and developing and delivering educational content is unsurpassed by anyone else in the industry. Not only does he create and present the most current and effective content on Automotive Service Writing, but he does so with a level of energy and excitement that keeps these forums moving quickly.</p>
<p><a href="https://automotiveservicetraining.com/the-forgotten-rules-of-writing-automotive-service-a-two-day-workshop/" rel="nofollow">Source</a></p>]]></content:encoded>
					
					<wfw:commentRss>https://automotiveservicetraining.com/the-forgotten-rules-of-writing-automotive-service-a-two-day-workshop/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7364</post-id>	</item>
		<item>
		<title>Jeff Cowan’s Book: What I’ve Learned from Attending Over 40 Indy 500s Wins Awards</title>
		<link>https://automotiveservicetraining.com/jeff-cowans-award-winning-book-0ver-40-indy-500s/</link>
					<comments>https://automotiveservicetraining.com/jeff-cowans-award-winning-book-0ver-40-indy-500s/#respond</comments>
		
		<dc:creator><![CDATA[Mike Manning]]></dc:creator>
		<pubDate>Fri, 05 Jul 2024 15:15:58 +0000</pubDate>
				<category><![CDATA[Dealership Training]]></category>
		<category><![CDATA[Fixed Operation]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Sales Advisor Training]]></category>
		<category><![CDATA[Service Advisor Training]]></category>
		<guid isPermaLink="false">https://automotiveservicetraining.com/?p=7335</guid>

					<description><![CDATA[We at Jeff Cowan’s Pro Talk are excited to announce that our book, What I Learned from Attending Over 40 Indy 500s, has won the top prize in a national...]]></description>
										<content:encoded><![CDATA[<p>We at Jeff Cowan&rsquo;s Pro Talk are excited to announce that our book, What I Learned from Attending Over 40 Indy 500s, has won the top prize in a national contest book award contest, the Book Excellence Award. Out of 1,000s of books that were submitted as contestants, we came in first for design, outstanding writing and content, and overall market appeal. We always knew we had a winner in this book&#8230;</p>
<p><a href="https://automotiveservicetraining.com/jeff-cowans-award-winning-book-0ver-40-indy-500s/" rel="nofollow">Source</a></p>]]></content:encoded>
					
					<wfw:commentRss>https://automotiveservicetraining.com/jeff-cowans-award-winning-book-0ver-40-indy-500s/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">7335</post-id>	</item>
		<item>
		<title>Born to Lead, Trained to Match: How to Unlock Natural Leadership Potential</title>
		<link>https://automotiveservicetraining.com/born-to-lead-trained-to-match/</link>
					<comments>https://automotiveservicetraining.com/born-to-lead-trained-to-match/#respond</comments>
		
		<dc:creator><![CDATA[Jeff Cowan]]></dc:creator>
		<pubDate>Sun, 30 Jan 2022 17:40:09 +0000</pubDate>
				<category><![CDATA[Dealership Training]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Service Advisor Training]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<guid isPermaLink="false">http://themenectar.com/demo/salient-corporate-3/?p=6009</guid>

					<description><![CDATA[]]></description>
										<content:encoded><![CDATA[<p>Too often, people born to lead are hindered by ineffective sales policies or bad habits. A key aspect of improving your sales is ensuring your dealership&rsquo;s service managers are the best they can be, inspiring and motivating their personnel at every turn and glance. Here are some pro tips on how best to unlock the natural leadership potential for anyone on your team, including yourself&#8230;</p>
<p><a href="https://automotiveservicetraining.com/born-to-lead-trained-to-match/" rel="nofollow">Source</a></p>]]></content:encoded>
					
					<wfw:commentRss>https://automotiveservicetraining.com/born-to-lead-trained-to-match/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">6009</post-id>	</item>
	</channel>
</rss>
