BDC – Jeff Cowan's Pro Talk https://automotiveservicetraining.com The Nation's #1 Service Advisor Sales Training Consultants Wed, 03 Jun 2026 04:26:48 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://automotiveservicetraining.com/wp-content/uploads/2022/10/favicon-1.png BDC – Jeff Cowan's Pro Talk https://automotiveservicetraining.com 32 32 209999092 How to Sell Maintenance to Customers Who “Just Want an Oil Change” https://automotiveservicetraining.com/how-to-sell-maintenance-to-customers-who-just-want-an-oil-change/ https://automotiveservicetraining.com/how-to-sell-maintenance-to-customers-who-just-want-an-oil-change/#respond Tue, 03 Feb 2026 14:08:39 +0000 https://automotiveservicetraining.com/?p=7548 The oil change customer is the most common customer on the service drive — and the most underestimated opportunity in the building. They walked in with one thing in mind and a guard up against anything beyond it. But that guard isn’t about stubbornness. It’s about trust, clarity, and perceived value. When you understand what’s actually driving the resistance…

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]]> https://automotiveservicetraining.com/how-to-sell-maintenance-to-customers-who-just-want-an-oil-change/feed/ 0 7548 How to Use Text and Digital Communication to Improve the Service Experience https://automotiveservicetraining.com/how-to-use-text-and-digital-communication-to-improve-the-service-experience/ https://automotiveservicetraining.com/how-to-use-text-and-digital-communication-to-improve-the-service-experience/#respond Fri, 09 Jan 2026 09:43:45 +0000 https://automotiveservicetraining.com/?p=7544 The phone call that goes to voicemail. The customer who doesn’t check their email until after 6 PM. The approval was delayed two hours because no one could reach the owner of the vehicle. These are daily friction points on the service drive — and they’re almost entirely avoidable. The shift toward digital communication isn’t a trend worth monitoring. It’s already here…

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]]> https://automotiveservicetraining.com/how-to-use-text-and-digital-communication-to-improve-the-service-experience/feed/ 0 7544 What Your CSI Score Is Really Telling You (And What to Do About It) https://automotiveservicetraining.com/what-your-csi-score-is-really-telling-you-and-what-to-do-about-it/ https://automotiveservicetraining.com/what-your-csi-score-is-really-telling-you-and-what-to-do-about-it/#respond Fri, 12 Dec 2025 15:12:29 +0000 https://automotiveservicetraining.com/?p=7540 Most service advisors check their CSI score the same way they check the weather — they glance at it, react to it, and move on. But a CSI score isn’t just a number. It’s a behavioral report card. Every point gained or lost traces back to something a specific advisor did or didn’t do during a specific customer interaction. The teams that consistently lead in customer satisfaction aren’t just…

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]]> https://automotiveservicetraining.com/what-your-csi-score-is-really-telling-you-and-what-to-do-about-it/feed/ 0 7540 Transform Your Dealership’s Performance with Professional BDC Training https://automotiveservicetraining.com/transform-your-dealerships-performance-with-professional-bdc-training/ https://automotiveservicetraining.com/transform-your-dealerships-performance-with-professional-bdc-training/#respond Mon, 08 Sep 2025 13:01:41 +0000 https://automotiveservicetraining.com/?p=7462 In today’s competitive automotive landscape, a well-trained Business Development Center (BDC) can be the difference between thriving and merely surviving. For automotive dealerships looking to maximize their fixed operations potential, investing in comprehensive BDC training has become not just beneficial—it’s essential. BDC stands for Business Development Center, and it furthers the reach and…

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]]> https://automotiveservicetraining.com/transform-your-dealerships-performance-with-professional-bdc-training/feed/ 0 7462 Transform Your Automotive Career with Jeff Cowan’s Essential Pro Talk Training Books https://automotiveservicetraining.com/transform-your-automotive-career-with-jeff-cowans-essential-pro-talk-training-books/ https://automotiveservicetraining.com/transform-your-automotive-career-with-jeff-cowans-essential-pro-talk-training-books/#respond Wed, 11 Jun 2025 14:40:00 +0000 https://automotiveservicetraining.com/?p=7464 In the competitive world of automotive service, knowledge is power, and the right training materials can make the difference between mediocre performance and exceptional success. Jeff Cowan is an American motivational speaker, sales training instructor, and self-help author whose books have become essential resources for service advisors, service managers, and fixed operations teams across North…

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